Naver Webtoon, introduced in “Hallyu 3.0: The Webtoon Takeover,” is the world’s leading webcomics reading application with over 72 million monthly users. Much like Youtube and Spotify, Webtoon manages a user-generated content platform featuring the works of over 130,000 amateur and professional cartoonists. Comics that are uploaded to Webtoon’s user-generated content section, Webtoon Canvas, and have at least 1,000 subscribers and 40,000 monthly page views earn a 50% share of Webtoon’s advertising revenue. Webtoon offers additional payout opportunities including a creator rewards program and their Original Series publishing program that offers exclusive rights publishing contracts and promotion through the platform. This article returns to the question posed in the previous article: How to content generators incorporate Webtoon into their professional practice and to what measures of success?
Hallyu 3.0: The Webtoon Take Over
The comics industry is undergoing a digital revolution without the forces of giant publishers Marvel or DC. It is being led by big tech, big-data, and its intermediation between audiences and individual creators. At the center of this global revolution is a popular app: Webtoon. Webtoon currently outpaces its competitors by an order of magnitude with 50 million+ downloads in the United States.
The Case and Tools for Building Online Communities in the Arts
As the pandemic presses on, building stronger online communities can help arts organizations serve the immediate needs of all audience members now and increase access to art and community for audience members who prefer to participate from home in the future. Though no virtual platform can perfectly replace the organic community built by in-person interaction, virtual third places might create something similarly joyful and uniquely accessible to connect arts communities in times of pandemic-driven social isolation and beyond.