The comics industry is undergoing a digital revolution without the forces of giant publishers Marvel or DC. It is being led by big tech, big-data, and its intermediation between audiences and individual creators. At the center of this global revolution is a popular app: Webtoon. Webtoon currently outpaces its competitors by an order of magnitude with 50 million+ downloads in the United States.
Using Apps for Orchestra Audience Engagement
As people continue to spend more and more time on their phones, up to 5.4 hours a day for the average phone owner in the U.S., orchestras are increasingly turning to apps for news ways to engage their audiences. When used effectively, smartphone applications have the potential to invite new audiences into the hall while heightening the stickiness of the most loyal subscribers. This article addresses their primary benefits and best practices for implementation.
Translating Events, Exhibitions, and Experiences into Digital Products
With the first two quarters of 2020 seeing visual arts spaces losing between 31-73% of revenue and 15-74% of full-time/contracted employees, various audiences, from artists to consumers have been turning to digital platforms to engage in cultural or entertainment offerings (Art Dealers Association of America). The range of these technological platforms and applications have been vast, with many interesting case studies to focus on. In this article, we will be focusing on how visual artists have used social media, video games, and other digital applications to capture audiences that they otherwise would not be able to access without technological means.
Case Study II: Digital Engagement and Experience Design
As museums seek to increase engagement in both the physical museum space and across digital platforms, many are striving to create more personalized experiences that differentiate the museum visit and increase engagement with the institution and its collection. These two case studies—the Museum of Old and New Art in Tasmania, Australia, and the Cooper Hewitt Smithsonian Design Museum in New York—are examples of hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection.
The Hybrid Museum Experience: Case Studies in Digital Engagement and Experience Design
This is part 1 in a two-part series examining hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection. Part 1 explores the Museum of Old and New Art in Tasmania.