AMT Lab welcomes the 2018-2019 academic year with new research tracks, and a grant to study technologically enabled audience engagement methods.
Arts & Technology, Audience Engagement, museums, creative industries
This article examines the shifting domain of audience engagement within the arts, tracing a trajectory from ephemeral street painting performances to the high-stakes spectacle of the Super Bowl halftime show and the emergent "postdigital" museum. By synthesizing the institutional critiques of Stephen E. Weil, the "Third Space" theories of Ray Oldenburg, and the "Experience Economy" framework by Pine and Gilmore, the future of cultural meaning lies in the transition from institutional authority to communal "polyphony." Through a series of case studies—including street painting festivals and the "Benito Bowl"—this paper explores how the quality of "presence" and the "Arc of Engagement" serve as the definitive mechanisms for meaning-making in an increasingly mediated, technosocial world.
entertainment, creative industries, Arts & Culture
International theatre festivals have long served as sites of cultural exchange, political expression, and artistic innovation. This article traces their evolution from post–World War II cultural diplomacy to their role in today’s “creative city” economy, examining how festivals reflect shifting geopolitical forces, neoliberal policies, and ongoing tensions between global prestige and local representation.
Arts & Technology, Artificial Intelligence, Emerging Technology
This Women's History Month, AMT Lab highlights five groundbreaking women redefining the intersection of arts and technology across disciplines spanning new media, algorithmic theater, performance art, music activism, and artificial intelligence. Each trailblazer has used the tools of her time to challenge who gets to be seen, heard, and represented. Their collective body of work makes clear that the future of art and technology will be shaped, in no small part, by women who refused to wait for a seat at the table.
Film, entertainment, Marketing
In Part II, this study builds on the industry context established in Part I by shifting from macro-level analysis to audience-centered insights. While Part I identified independent adult animation as a growing global opportunity shaped by evolving production ecosystems and market conditions, Part II examines how these trends translate into audience behavior and engagement. Drawing on survey data from audiences ages 18–35 and interviews with industry professionals, this section explores what viewers are seeking from independent animated films, the factors that drive discovery and theatrical attendance, and the key elements that contribute to commercial and critical success. In doing so, Part II connects broader industry dynamics to actionable insights that inform strategic decision-making for distributors such as NEON.
Artificial Intelligence, creative industries, Laws & Legal
This article examines how generative AI is reshaping copyright law and challenging traditional notions of authorship in the visual arts. By outlining key legal principles, including originality, fair use, and human authorship, it explores the growing tension between technological innovation and artists’ rights and highlights the urgent need for clearer legal frameworks in the age of AI.
