Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
Project Management Software is the solution organizations, large and small in all industries, are turning to for organizing resources, people, deliverables, workflow, and projects. In 5 minutes, you just might have a new software-solution for your team. At the very least, you will have a better idea of what you are looking for.
Whether working in digital or traditional channels, quantifying impact and engagement is a challenge. Often, it is difficult to find the causal link between marketing efforts and programmatic success. It can also be confusing to figure out how to effectively use Google Analytics, which, when mastered, can be used as a tool to identify successful communication strategies and observe user behavior.
Our latest publication, From Strategy to Analysis: A Guide to Navigating Google Analytics, gives arts managers a potential solution. Drawing parallels to the scientific method, this paper gives a complete step-by-step process using a theoretical case study organization to illustrate how an arts manager can use Google Analytics to achieve their organizational goals.
In most cases, an organization’s efficacy is only as strong as its internal cohesiveness. But how do we create this environment? There are many technological tools available that are designed to ease organizational communication and workflow management, and through the years AMT Lab has written product reviews and articles featuring several of them. This week’s TBT is a toolkit for managers thinking about implementing new communication or workflow processes, or even reviewing their existing processes to see whether they have the best tools for their projects.
While many idealize the implementation of technology into organizational practices, those who have attempted to do so know firsthand that there are many challenges involved--many of which have less to do with the technology itself, and more to do with the human process of adjusting to it. Over the years, several AMT Lab articles have covered different aspects of this adjustment, and today’s throwback gathers them together to create a handy organizational guide to adjusting to technology.
Here at AMT Lab, we have been sorting through plenty of data as we prepare for tomorrow’s release of the full report from our 2015 National Ticketing Survey (stay tuned!). Today’s throwback is a collection of AMT Lab Articles that discuss tools, stories and best practices for the management and usage of quantitative data in an arts organization. Most of these are a more recent throwback, but even those articles from 2012 still provide invaluable resources for organizational leaders.
When adopting a CRM system, especially as a young organization, it is often better to enter the process with a view that focuses less on the expectation of immediate business returns and more on making an investment in the future. Indeed, even the implementation of a user-friendly system like Artful.ly or PatronManager will likely involve significant staff-hours to clean data, transfer files, and train users. During a recent series of interviews conducted with nano-nonprofit administrators either on the verge or in the midst of CRM implementation, ensuring that this huge productivity drain is a one-time occurrence and not a recurring nightmare emerged as a common concern.
San Francisco Opera's (SFO) general director David Gockley came to the company in 2006, bringing with him the legacy of free "plazacasts" that he had done at the Houston Grand Opera, his former home. During his first year at the San Francisco Opera, 8,000 people turned up at Civic Center Plaza near the Opera’s home at War Memorial Opera House to watch a simulcast of Puccini's Madama Butterfly. However, Gockley was concerned that there was no method of tracking the conversion of simulcast attendees to ticket buyers, so at the suggestion of a staff member, the simulcasts were moved to the AT&T ballpark.
We'll be closing our audience poll this Monday, January 21. Now is the time for you and all of your arts-oriented colleagues to tell us what tech challenges you face on a regular basis. Then check back for results! [polldaddy poll=6814063]
