Current — AMT Lab @ CMU

Kristen Sorek West

From Strategy to Analysis: A Guide to Navigating Google Analytics

From Strategy to Analysis: A Guide to Navigating Google Analytics

Whether working in digital or traditional channels, quantifying impact and engagement is a challenge. Often, it is difficult to find the causal link between marketing efforts and programmatic success. It can also be confusing to figure out how to effectively use Google Analytics, which, when mastered, can be used as a tool to identify successful communication strategies and observe user behavior.

Our latest publication, From Strategy to Analysis: A Guide to Navigating Google Analytics, gives arts managers a potential solution.  Drawing parallels to the scientific method, this paper gives a complete step-by-step process using a theoretical case study organization to illustrate how an arts manager can use Google Analytics to achieve their organizational goals.

Affordable And Convenient Access To Word, Excel With Cloud-Based Office 365

Affordable And Convenient Access To Word, Excel With Cloud-Based Office 365

Office 365, Microsoft’s cloud-based software service, provides affordable monthly access to the ubiquitous software suite: Microsoft Word, Excel, Publisher, Access, OneNote, and PowerPoint. AMT Lab contributor Kristen Sorek West speaks with the Pittsburgh Choral Arts about their experience using the tool and the features it offers. Click here to read more. 

National Ticketing Survey Participation Period Extended!

National Ticketing Survey Participation Period Extended!

Already your responses are providing valuable insight. AMT Lab has extended the 2015 National Ticketing Software Satisfaction Survey period through March 7, 2015. Collecting information on the attitudes and behaviors of arts organizations currently using ticketing software, the 2015 National Ticketing Survey will help illustrate the met and unmet ticketing needs of art organizations, and capture how ticketing software uses and needs vary by an organization's discipline, budget, staff size, and geographic location. Clear here for the full announcement. 

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A Case for Using Google Analytics’ Dashboards

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A Case for Using Google Analytics’ Dashboards

Google Analytics dashboards help users efficiently review important metrics and dimensions, like traffic sources or social media shares, quickly generate reporting tools, and create data-friendly cultures through easy sharing and visually storytelling. Learn about how dashboards can not only help managers process website information, but also how they can effectively communicate that information to a broader audience. 

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Interweaving Social: Managing and implementing social media in artistic programming

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Interweaving Social: Managing and implementing social media in artistic programming

In 2012, Dog & Pony DC, a small theatre company in Washington D.C., encouraged audiences to direct the plot of a show and influence characters using Twitter. In A Killing Game, audiences and actors stood side-by-side, immersing themselves in a collaborative artistic experience. In order to learn more about the company’s decision to utilize social media, and its approach to integrating the technology and management of its uses, AMT Lab’s Kristen Sorek West spoke to company director, Rachel Grossman. 

Research Update: Using Google Analytics to Derive Insights from Data

Research Update: Using Google Analytics to Derive Insights from Data

In November 2012, NTEN and Idealware released the results of a survey studying nonprofit’s data use. Surprisingly, “outreach” data, or data relating to marketing, fundraising, and general communication activities, was commonly collected but infrequently used to inform future decisions. For instance, NTEN and Idealware discovered that 71% of those surveyed tracked the number of people on their mailing lists, yet only 23% used that data to inform spending and budgeting decisions.