With over 600 responses to date, the 2015 National Ticketing Software Satisfaction Survey is off to an incredibly strong start. Already your responses are providing valuable insight. To collect as much feedback as possible, AMT Lab has extended the survey period through March 7, 2015. Collecting information on the attitudes and behaviors of arts organizations currently using ticketing software, the 2015 National Ticketing Survey will help illustrate the met and unmet ticketing needs of art organizations, and capture how ticketing software uses and needs vary by an organization's discipline, budget, staff size, and geographic location.
If your organization is currently using a ticketing software to manage ticket sales and audience relationships please take 15-20 minutes to complete the survey. Your responses will help inform future ticketing software development, reveal trends in purchasing methods, help us quantify the shifting needs of art organizations. The survey can be completed on a computer or mobile phone, and can be found here.
Results from the 2009 and 2011 surveys showed how software needs change depending on a organization's size: Respondents from smaller organizations in both 2009 and 2011 voted 'easy to use,' 'price,' and 'easy to train' as the most important criteria in their ticketing software. Meanwhile, respondents from larger organization's confidently reported that higher levels of customization and specific features were their top priority.
With each iteration, the National Ticketing Survey seeks to reflect current needs and emerging trends. In response to feedback from the 2009 survey, the 2011 instrument incorporated questions on a ticketing software's social media and mobile integration, and differentiated web-based from desktop software features. The 2011 survey revealed how online ticket sale functionality was quickly growing in importance. Arts organization were beginning to see increased rates of digital purchases and needed a way to report on how well their software accommodated this need. In fact, 'inline ticket sales' functionality trumped 'credit card processing' capability, claiming the number one sport for desired ticketing software feature. Similar to these past improvements, the new 2015 instrument also aims to capture information on the ever-changing needs of organizations.
To take the survey, click here, and watch for results to be published this summer.