The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
This case study examines Deaf West Theater. Through weaving “American Sign Language (ASL) with spoken English to create a seamless ballet of movement and voice.”, Deaf West teaches through practice that (1) Language and linguistic identity can indeed advance and strengthen storytelling and (2) Audiences want to see linguistically diverse and accessible stories.
Currently, fundraising in the nonprofit sector uses a “donor-centric” model in which donors’ preferences for the organization’s direction are often prioritized over community needs. In the technology realm, donor centrism demands nonprofits’ use of advanced CRM systems to carefully track donors. Community-centric fundraising has emerged as an alternative that prioritizes community needs and social justice. Community-centric fundraising not only has the power to strengthen the fundraising profession as a form of activism, but its successful implementation means that the marginalized communities our organizations seek to serve will receive the attention, care, and justice they deserve.
2020 has been and will continue to be notable for all but especially artists and arts institutions. Globally we are facing the uncomfortable realities of a pandemic that has brought the arts industries to their knees, economically, particularly the performing arts. Demands for racial and social justice come with a reckoning for many arts institutions — for their own participation in the industrial model that creates inequity in hiring, programming, training, even foundation giving.
As a researcher, artist, academic and former managing director, I hope that 2020 is a year that will offering us, as an industry, a pause to rethink how to do our artistic work in more equitable, inclusive and relevant ways. To create clarity as we re-think institutional systems , it is important to turn to data about our own institutions as well as our audiences in order to become the relevant and vibrant institutions that all communities deserve. In this short article, I will connect information from the recent national survey by LaPlaca Cohen and Slover Linett, “Culture and Community in a Time of Crisis” and emerging best business practices heralded by McKinsey and Co. and other thought leaders in the business field.
