Feeling like your marketing could use a refresh? Re-read these past AMT Lab articles for a fresh look at core ideas and new field trends. There are even podcasts you can download to listen on your way to work!
In this throwback from 2016, Mandy Ding gives us 10 quotes and ideas from all across the industry. Looking for more grant possibilities? Looking for fresh ideas for Marketing opportunities? Need inspiration? Look no further.
After Mandy took us through the insights from 2016, come listen to Beth Geatches interview arts marketing experts from this past year's conference. She talks with: Erik Gensler, President, Capacity Interactive; Diane Taha, Creative Marketing Strategist, Greater Hartford Arts Council; Lura Readle-Scarpitti, Managing Editor, Old City Life Magazine & President/CEO of i360 Media; Elizabeth Kandel, Director of Marketing, Roundabout Theatre Company; Gwydion Suilebhan, Director of Brand and Marketing, Woolly Mammoth Theatre Company; and Jennifer Martindale, Chief of Marketing, Yerba Buena Center for the Arts.
This throw back to last year walks through how to analyze an audience through segmentation. It shows how a CRM can provide advanced information that many people assume is only discoverable by expensive analysts. If you want to dig even further into psychographics and segmentation, check out this throwback infographic from 2015.
If psychographics and inspiration isn't tech-heavy enough, try this throw back to how to use beacons in art institutions. Beacons allow for greater connection with patrons. As they walk through a museum or concert hall, they can connect via their phones to behind the scenes information or tour tips. This article details the different types of platforms are available.
What is your favorite arts marketing article from AMT Lab or from other news sources?