Since the pandemic, the VR concert industry has slowly become more mainstream as worldwide superstars like Megan Thee Stallion, Sabrina Carpenter and TOMORROW X TOGETHER adopt and utilize immersive realities. This article explores what music fans want, available VR concert formats, common technical limitations, and the experiential differences between in-person and VR concerts — questions labels and artists must consider before investing resources and funds into creating VR content.
Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study
The following research was designed to gain an understanding of the legacy artist to further develop the Les Paul brand and increase recognition surrounding his name. The research team examined strategies for re-introducing Paul in an over-saturated media climate to younger generations through both quantitative and qualitative analysis.


