Music Industry

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Since the pandemic, the VR concert industry has slowly become more mainstream as worldwide superstars like Megan Thee Stallion, Sabrina Carpenter and TOMORROW X TOGETHER adopt and utilize immersive realities. This article explores what music fans want, available VR concert formats, common technical limitations, and the experiential differences between in-person and VR concerts — questions labels and artists must consider before investing resources and funds into creating VR content.

Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

The following research was designed to gain  an understanding of  the legacy artist to further develop the Les Paul brand and increase recognition surrounding his  name. The research team examined strategies for re-introducing Paul in an over-saturated media climate  to younger generations through both quantitative and qualitative analysis.