Concerts

From Access to Ownership: NFT-Driven Transformation of Ticketing in the Arts

From Access to Ownership: NFT-Driven Transformation of Ticketing in the Arts

Traditional ticketing systems, plagued by monopolies, scalping, and fraud, hinder audience participation in the arts. NFT ticketing may offer a solution, enhancing transparency, security, and fairness by eliminating intermediaries, preventing fraud, and enabling artists to control resale terms. Read how two companies, Yellowheart and Open Ticketing Ecosystem, have effectively started to integrate the technology into ticketing systems. 

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Since the pandemic, the VR concert industry has slowly become more mainstream as worldwide superstars like Megan Thee Stallion, Sabrina Carpenter and TOMORROW X TOGETHER adopt and utilize immersive realities. This article explores what music fans want, available VR concert formats, common technical limitations, and the experiential differences between in-person and VR concerts — questions labels and artists must consider before investing resources and funds into creating VR content.