Entertainment

How Can Animated Storytelling be Enhanced by Immersive Technology

How Can Animated Storytelling be Enhanced by Immersive Technology

Immersive technology is not new in the slightest, with immersive tricks like ‘Pepper’s Ghost’ and projectors being used for decades. Nor is animation new, with animated shorts dating back to the early 1900s. Animation is a constantly evolving medium that lends well to immersive and Extended Reality (XR), and has been combined with XR to create well-known products, such as Pokémon Go. By combining two growing fields with a strong IP as the baseline, there are exponential growth opportunities for both fields. However, the combination of immersive technology and narrative-led animation continues to fall short of its potential in the entertainment market. Most combinations of animation and immersive technology often end up as avatar creators, video games, or VR experiences. The goal of this research project is to find an approach to combining animation and immersive technology that is marketable, accessible, and creates immersive storytelling.

The Future is Now: Our Most-Read Articles and Most-Downloaded Podcasts of the Year

The Future is Now: Our Most-Read Articles and Most-Downloaded Podcasts of the Year

As technology continues to reshape the arts and entertainment landscape, our readers and listeners have shown a clear appetite for understanding these transformations. From AI's role in creative processes to the evolution of virtual reality and streaming, this year's most popular content reveals the questions on everyone's minds.

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Should The Music Industry Go Virtual? A Case for Investing in VR Concerts

Since the pandemic, the VR concert industry has slowly become more mainstream as worldwide superstars like Megan Thee Stallion, Sabrina Carpenter and TOMORROW X TOGETHER adopt and utilize immersive realities. This article explores what music fans want, available VR concert formats, common technical limitations, and the experiential differences between in-person and VR concerts — questions labels and artists must consider before investing resources and funds into creating VR content.

AI-Driven Dubbing: A New Frontier for Voices in the Audiovisual Industry

AI-Driven Dubbing: A New Frontier for Voices in the Audiovisual Industry

What is the world if not a collection of stories? And, what is a globalized world without the capacity to share those stories across cultures, borders, and languages? Dubbing has long served as a bridge between screens and diverse audiences. However, as with every technological shift, we now find ourselves entering a new era: artificial intelligence. What challenges does this emerging paradigm present to the entertainment industry with regards to dubbing?