Earlier this summer, TRG Arts developed a series of helpful videos that explain the importance of clean data to arts organizations. We reviewed the first and second videos over the past few weeks, focused on data stewardship and the importance of organizing and segmenting your data. The final video in the series, narrated by Amelia Northrup-Simpson, a Director of Strategic Communications at TRG and former AMT Lab Contributor, focuses on making the most out of your data once you have cleaned it and developed a segmenting schema. The video below provides:
- Helpful examples of various segmentation granularity levels for a sample renewal campaign
- Additional segmentation considerations based on what actions you want your donors or constituents to take
- Implementation action items
How has your organization gone about segmenting your data in the past? What have you found that has worked, or what have you discovered that did not?