Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

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Playing with Art: Tate Trumps iPhone App

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Screenshot of Tate TrumpsIt’s no secret that there are apps for everything and art museums are no exception. The Mattress Factory lets you ask is this art and subsequently allows you to answer that question. The Andy Warhol Museum lets you put yourself into a painting with their D.I.Y. POP app. The Tate Modern has Tate Trumps to let you battle your friends with works of art. Yes, that’s right. Released in June of 2010, Tate Trumps is an application designed to increase viewer interaction with the works within the Tate Modern with a “bloody fight to the death”. Unlike the aforementioned apps, which allow users to interact with art anywhere, Tate Trumps only works within the confines of the Tate Modern.

Described as a “digital card game”, Tate Trumps is a free iPhone app for up to three players, which encourages users to travel the museum and collect points by looking at works of art. Players collect seven works of art and no work of art can be collected twice. A game of Tate Trumps has a minimum time requirement of a half hour, though there is no maximum time limit. Users meet up at the end of their adventure and play a game of trumps against each other, using the works of art they’ve accumulated.

Tate Trumps includes three modes. Battle Mode has users judge how useful a work of art would be in a fight, if it were to come to life. Players search for works of art that are exhilarating, menacing, or absurd in Mood Mode. The final mode, Collector, is for players that “wish they had a gallery of their own”, as they search for pieces that are famous, recently produced, or practical to house.

The viral video for Tate Trumps promises that “galleries will never be the same again”, which incites the question, do galleries need to change? Tate Trumps is a fun, light-hearted way to look at art with the intention of increasing viewer interactivity with the pieces. Does it accomplish this, or is this application trivializing the experience of the museum?

There aren’t any easy answers, and there may not be a right answer. I feel that Tate Trumps has strong potential to accomplish its goal of connecting the viewer with the works. The time limit and inability to repeat pieces in a game means that in a full game, players will spend at least a half hour looking at a minimum of twenty-one works of art. The different modes force the player into critically analyzing the works of art, on multiple levels. The idea of this application may not be appropriate for every museum setting, but could it work for you? Would you play an app game in an art museum?

(Photo: Screenshot from Tate Trumps)

New Poll: What's Your Favorite App for the Arts?

As 2010 rolls to a close, Technology in the Arts wants to know: What were your favorite arts-related mobile apps of the past year? Which apps this past year were the best? The wackiest? The most engaging? Take a second and click the link below to let us know. Enter the name of the app, the platform you use it on (iPhone/Android/etc.), and why you think it's the best of the best. We'll be taking the most popular app choices and including your comments in our year-end app wrap.