Fundraising is a critical component of almost every nonprofit arts enterprise. This spring, the Arts Management and Technology Lab commissioned a national benchmarking analysis and survey of arts organizations on four emerging digital fundraising pathways: Text message / SMS giving, peer-to-peer portals, Facebook nonprofit tools, and mobile auction apps. The following kicks off a 5 part series that highlights the findings. This article offers specific statistics on fundraising with subsequent pieces providing details on the individual pathways and a summary of the national survey's findings.
#TBT: Google Arts & Culture Progression
Google has been working on arts and culture platforms for several years now. AMT Lab has been reporting on it from the beginning. This #TBT explores the early days of the Google Arts & Culture Project and how it progressed into the app explosion earlier this year where Google used the selfie function on your phone to find artwork that looks like you.
#TBT: Marketing Tech Tips
AMT Lab News Roundup: June
Using Evernote to Mobilize Teams
Evernote's logo is the profile of an elephant. Why? Because elephants "never forget." Evernote is an intuitive virtual solution (although it has an off-line option). It is useful for individuals and businesses and has many features that make it superior to ‘shared drives’ on locations like Google or Dropbox. The following post outlines how our team has used it, but also how Evernote is improving for businesses through its recent launch of ‘Spaces’.
#TBT: DIY Projects for Summer
Meeting Audiences Where They Are: The Data Behind Streaming Classical Music
As streaming becomes the most popular method of consuming music, orchestras and opera companies have an additional method of distributing their content. Which organizations are currently taking advantage of streaming and how are they using it? This raw data set helps answer those questions.
Photo source: http://www.violinist.com/blog/laurie/201611/20869/
AMT Lab News Roundup: May
Telling Stories with Data: 4 Steps to Making Data Visualizations More Readable
Data visualization helps art institutions communicate with internal and external communities more effectively and efficiently. There are a numbers of quality data visualization tools available for free, but how arts managers use these tools defines how effective the data visualization. The following four strategies provide a guideline for arts managers to create data visualization with purpose and impact.