We want to hear from you! What topics would you like to see this upcoming year? Whether you’re dying for some more articles on data management or angling for more posts on augmented reality, this is your chance to tell AMT Lab what you want to read.
#TBT: WOYP & Top Tech Article
Digital Fundraising with Text Messaging, Part 2 of 5
According to the 2018 Global NGO Technology Report, over "15% of non-governmental organizations (NGOs) worldwide regularly send text messages to donors and supporters." In addition, "43% of those NGOs use a Text To Give service for SMS fundraising." These trends continue in the United States, with the mGive Foundation's 2015 Text Donation Study finding "that for 46% of donors, giving via text is a preferred method." The most popular SMS campaigns tend to favor urgent crises, with over 65% of donors giving via text supporting disaster relief organizations, followed by health institutions and human services organizations. This particular study also referenced a "Giving Gap" where people who responded that they strongly favored using text as a method of donation rarely followed through with that wish. This led mGive to conclude that "it is likely that many donors are not being given ample opportunity to make text donations."
Given this evidence, there is a want from donors for text-based giving that is not being fulfilled. Here’s how your organization can learn to meet this demand.
AMT Lab News Roundup: July
Crowdsourced Digital Art Projects: Centralization and Agency
As digital crowdsourced art continues as a mode of art making, it is necessary to developed an understanding of which features of digital arts programming are crucial in the engagement of digital audiences. The following analysis of four digital art projects focuses on the participatory, rather than the interactive, specifically projects wherein audiences become artists by participating in the creation of a piece of art by making one or more creative contributions. Perhaps not surprising, agency and control were identified as significant to participation.
Requiem For a Stream: Who's Listening to Classical Music
This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Emerging Technology for Fundraising: Part 1 of 5
Fundraising is a critical component of almost every nonprofit arts enterprise. This spring, the Arts Management and Technology Lab commissioned a national benchmarking analysis and survey of arts organizations on four emerging digital fundraising pathways: Text message / SMS giving, peer-to-peer portals, Facebook nonprofit tools, and mobile auction apps. The following kicks off a 5 part series that highlights the findings. This article offers specific statistics on fundraising with subsequent pieces providing details on the individual pathways and a summary of the national survey's findings.
#TBT: Google Arts & Culture Progression
Google has been working on arts and culture platforms for several years now. AMT Lab has been reporting on it from the beginning. This #TBT explores the early days of the Google Arts & Culture Project and how it progressed into the app explosion earlier this year where Google used the selfie function on your phone to find artwork that looks like you.
