As more people are consuming and participating in the arts via electronic media, it is essential for arts institutions to develop a strong online presence. Uploading content and performances online can allow more people to access the arts and learn about an institution. One strategy to increase engagement and build an online presence is through live streaming. This paper explores the benefits of live streaming, and how it can remove barriers of access to the arts. It explores various platforms for streaming, like Facebook, Periscope, Youtube, Livestream.
Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.
Audience preference to interact and discover in a socially active environment can be supported with thoughtful integration of mobile social media.
Last April, contributor Jana Fredricks attended the 2018 Museums and the Web conference in Vancouver. Amidst the chatter of digital collections, online audience engagement, and shiny new tech, she presented research on three technologies that have changed the way cultural heritage sites are understood and documented in the digital age. Her paper, Digital Tools and How We Use Them: The Deconstruction and Reconstruction of Cultural Heritage in Syria, was presented in a panel entitled Post-Colonial Digital.
NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation. With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement. The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.
Find out all about how arts organizations across the country are currently collecting patron data and some best practices based on a recently administered national benchmarking study.