Arts & Culture, Audience Engagement, Community Building, Design, entertainment
Cosmo Wang
Immersive Live Music Concerts: How Silence Wang ...

How do you create an audience experience that drives not a one time purchase but a fan for life? Live concerts need to consider creating immersive worlds that engage fans before, during, and after their 2 - 3 hours in the space. This article uses a case study to unpack exactly how to to expand IP and build a world that creates a career sustaining model.

Immersive Live Music Concerts: How Silence Wang Uses World-Building to Transform the Audience Experience
Artificial Intelligence, creative industries, Digital Futures, entertainment
Raven Fischer
Toward Smarter Opponents: Rethinking AI in ...

Turn-based games often rely on scripted opponents that are predictable, exploitable, and strategically limited. Through case studies from Final Fantasy X and Pokémon Trading Card Game Live, this article examines how current game AI falls short of creating engaging tactical experiences and explores whether more intelligent, adaptive opponents could improve player enjoyment and game design.

Toward Smarter Opponents: Rethinking AI in Turn-Based Games
entertainment, Research, Surveys, Audience Engagement
Staff Researcher
The Price of Loyalty: Analyzing Consumer ...

In Part II, this research moves from market context and prior literature to empirical analysis and actionable strategy. While Part I established the streaming landscape, reviewed existing research on Gen Z and millennials’ consuming behavior, Part II presents findings from the online survey and interviews with industry experts. Synthesizing these primary insights with our secondary literature review, we identify what drives and what undermines the subscriber loyalty among 18–34 age group, and conclude with six recommendations for Roku across its SVOD, FAST, and AVOD platform ecosystem.

The Price of Loyalty: Analyzing Consumer Behavior in Streaming TV, Part II
entertainment, Audience Engagement, Strategy, Research
Staff Researcher
The Price of Loyalty: Analyzing Consumer ...

This study examines what drives loyalty among 18-34 age streaming consumers. The problem we looked to solve through our study is how Roku can better reach older Gen Z (18-24) and younger millennials (25-34) and retain them, beyond an initial one-time acquisition. This is especially relevant in an age where streamers are continually competing with each other and other media companies for the consumer's attention. Part I analyzes the conceptual groundwork for our research, tracing the evolution of the streaming market, reviewing prior literature on Gen Z and millennial viewing habits, and introducing our mixed-methods research approach. Part II of this research will present the empirical findings, industry interview insights, and final analysis and recommendations for Roku.

The Price of Loyalty: Analyzing Consumer Behavior in Streaming TV, Part I
Artificial Intelligence, Education
Hales Wilson
Byte-Sized Culture: Between the Algorithm and ...

Artificial Intelligence (AI)  is already reshaping how children learn — in private schools, public classrooms, homeschool environments, and museum galleries. The question is no longer whether it will arrive, but who controls it and who benefits.

Byte-Sized Culture: Between the Algorithm and the Classroom: AI, K–12 Education, and the Cultural Institutions Caught in Between
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How Museums Are Dealing With New Media Art: Part 2

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How Museums Are Dealing With New Media Art: Part 2

In 2000 the Washington DC based Smithsonian American Museum of Art announced the creation of the New Media/New Century Award.  The New Media/New Century Award became one of first projects to support  new art created for the Web. The museum accepted proposals for original Web-based projects that explored the subject of American landscape, and how the new medium of Web art affected the American landscape as a subject. 

Though the project is over 10 years old, it demonstrates the early and exceptional sensibility of the Smithsonian’s curators. They understood the growing relevance new media art and especially Web-art, and its impact not only on people’s everyday perceptions, but also on the art scene as a whole.

Research Update #2: Best Practices of Facebook

Research Update #2: Best Practices of Facebook

Per Moz.com Facebook had reached unprecedented levels of popularity, with “1.19 billion monthly active users”, and over 750 million monthly mobile users. These figures underscore why Facebook is such an important communication channel for arts organizations. However, different organizations will have different objectives when managing their Facebook pages. I covered some general best practices in my first research update, but channel specific best practices also exist. To demonstrate how tactics might differ between organizations, I will us three museums: The Met, the Warhol, and Tate to provide specific examples.

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How Museums Are Dealing With New Media Art: Part 1

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How Museums Are Dealing With New Media Art: Part 1

When talking about new media art, there is no single definition. According to a 2001 research study by the Rockefeller Foundation, media artworks can be defined according to nine common elements: fluidity, intangibility, liveness, variability, replicability, connectivity, interactivity, computability, and chance. New media art is a very general and broad category and includes many subcategories. Among these, net art, digital art and plurimedia art are the most common within the visual art field. Nevertheless, the meaning of new media is constantly evolving.

The App as a new artistic medium, and the future of the music industry

The App as a new artistic medium, and the future of the music industry

More than any other artistic discipline, musicians have had the fundamental business models of their art form changed through the advent of new technology. At the same time, and out of necessity, the music industry has adapted more rapidly to new technology than any other art form, embracing technological innovation when possible. In their search for more sustainable ways to produce, deliver and experience music, some of the most famous and research driven musicians are experimenting with one of the world’s most used technologic tools: the App.

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A Case for Using Google Analytics’ Dashboards

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A Case for Using Google Analytics’ Dashboards

Google Analytics dashboards help users efficiently review important metrics and dimensions, like traffic sources or social media shares, quickly generate reporting tools, and create data-friendly cultures through easy sharing and visually storytelling. Learn about how dashboards can not only help managers process website information, but also how they can effectively communicate that information to a broader audience. 

Research Update: Best Practices of Social Media

Research Update: Best Practices of Social Media

Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better? 

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Research Update: Crowd-Funding through Google

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Research Update: Crowd-Funding through Google

With the development of crowd-funding programs through companies such as Kickstarter, Indiegogo, and Patreon, artists have many new ways to generate both funding and visibility.  Arts and culture organizations have a harder time competing with individual artists on these platforms.  In an effort to assist these organizations as they try to change the world, Google now offers its own crowd-funding platform for nonprofit organizations: Google’s One Today.

News Summary 10.2014

News Summary 10.2014

Every month, AMT Lab publishes a collection of recent arts management and technology news. This month, many articles focused on how the latest technologies, such as 3D printing, can be used to create art. Technology has had a profound impact on cultural industries, and as always we are deeply interested in following these trends.

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Interweaving Social: Managing and implementing social media in artistic programming

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Interweaving Social: Managing and implementing social media in artistic programming

In 2012, Dog & Pony DC, a small theatre company in Washington D.C., encouraged audiences to direct the plot of a show and influence characters using Twitter. In A Killing Game, audiences and actors stood side-by-side, immersing themselves in a collaborative artistic experience. In order to learn more about the company’s decision to utilize social media, and its approach to integrating the technology and management of its uses, AMT Lab’s Kristen Sorek West spoke to company director, Rachel Grossman. 

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Promoting Digital Media Art through Digital Media tools

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Promoting Digital Media Art through Digital Media tools

In our technology-stuffed world, the difficulties faced by video artists seem paradoxical. Due to high up-front costs, and the difficulty of handling and selling digital technologies, established institutions such as art galleries and museums often shun their work. Artists may look at the entertainment industry as an alternative, but find themselves unfulfilled, as musicians typically come first in these sorts of collaborations.

Research Update: Using Google Analytics to Derive Insights from Data

Research Update: Using Google Analytics to Derive Insights from Data

In November 2012, NTEN and Idealware released the results of a survey studying nonprofit’s data use. Surprisingly, “outreach” data, or data relating to marketing, fundraising, and general communication activities, was commonly collected but infrequently used to inform future decisions. For instance, NTEN and Idealware discovered that 71% of those surveyed tracked the number of people on their mailing lists, yet only 23% used that data to inform spending and budgeting decisions.

Research Update: Google for Nonprofit Arts

Research Update: Google for Nonprofit Arts

In today’s culture, Google is seen as one of the most innovative technology companies in the world.  From its search engine to the Android operating system, Google has permeated every aspect of our techno-centric lifestyles.  Beyond the scope of their technological accomplishments, Google strives to help nonprofit organizations around the world by providing them with free online tools and access to grant monies.  Follow the development of this research here.

News Summary 09.2014

News Summary 09.2014

Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. After a summer hiatus, we’re back with a selection of articles showcasing some of the trends and highlights of September 2014. We’ve paid special attention to the heated discussion around net neutrality, how museums have integrated technology into their exhibits, and effective use of social media.

Welcome to AMT Lab!

Welcome to AMT Lab!

Hello readers!

As the new Chief Editor of AMT Lab, I wanted to take a minute to introduce myself. I’ve long inhabited the role so familiar to readers of our blog – that of the “accidental techie.” Whether in my personal or professional life, my enthusiasm for all things tech has given me ample experience solving both hardware and software issues, as well as a healthy appetite for tech news. Last year, AMT Lab allowed me to feed my dual passions of art and technology, and I’m honored and excited to be taking over as Chief Editor from the incredible Katherine Schouten.

Based on the results of our 2014 reader poll, I have worked with the staff to create our research areas for the year.  From these frameworks and our current contributor’s areas of interest, we’ve settled on a diverse set of material to serve your needs. Over the next few months, contributors will research their specific area of interest and share their insights as they progress.

Tips for Choosing a Grants Management System: Part 2

Tips for Choosing a Grants Management System: Part 2

Throughout the process of selecting and implementing a grants management system (GMS), an arts organization must consider many factors in order to ensure positive results. These factors fall into four main categories: vendor interviews, data migration, integration, and training. All of equal importance, these categories must be weighed to find the optimum balance of system features and vendor characteristics.

Today we focus on the last two categories—integration and training. To read the first part of this two-part series, click here.

Tips for Choosing a Grants Management System: Part 1

Tips for Choosing a Grants Management System: Part 1

Throughout the process of selecting and implementing a grants management system (GMS), an arts organization must consider many factors in order to ensure positive results. These factors fall into four main categories: vendor interviews, data migration, integration, and training. All of equal importance, these categories must be weighed to find the optimum balance of system features and vendor characteristics.

Today we focus on the first two categories—vendor interviews and data migration.

The Importance of Change Management

The Importance of Change Management

When implementing new technology, such as a new CRM system, many organizations have learned the basics of how to select a product or vendor. But what about after the technology is selected? It can be overwhelming to consider the unpredictable changes that will occur among the flow or your organization’s work and even among its culture. However, by taking steps to manage the change, new technology can be integrated into an organization much more smoothly.