How VR and AR are Changing the World of Immersive Theater

How VR and AR are Changing the World of Immersive Theater

In the ever-changing and technologically advanced age that we are currently in, there are integrations of new technologies into our lives almost everyday, and the arts are no exception. The world of theater, especially that of immersive theater, has been experiencing a technological revolution of its own thanks to advancements in and the adoption of virtual reality (VR) and augmented reality (AR). Contributor Amelia Stevens explores this in her research.

NFTs and Arts Management

NFTs and Arts Management

As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.

The Four Technologies Used in Virtual Production

The Four Technologies Used in Virtual Production

The visual effects (VFX) industry has come a long way in the past 30 years. Studios have discovered the importance of better production pipelines that create a more collaborative environment between directors, gaffers, and artists. This article will analyze four technologies that are used in virtual production, discussing how they work, who is implementing them in their productions, and how they will disrupt the industry.

How AR and VR are Changing Film: A Look at the Revolutionary Stagecraft, The Volume

How AR and VR are Changing Film: A Look at the Revolutionary Stagecraft, The Volume

AR and VR technology is changing the film production process. One example of this technology in use is The Volume. This research looks at how this technology came to be and what its invention means for the future of the entertainment industry.

Crypto Art's Origins and Future

Crypto Art's Origins and Future

Our recent articles have examined NFTs’ recent rise and issues surrounding their environmental impact. This article looks more in depth at crypto art’s origins and the place it will hold in the future. Crypto art will continue to advance and evolve, so understanding its current impact will help those in the art world maximize its potential.

Fueling the Global Flame: A Look at the Long-Term Sustainability of NFTs

Fueling the Global Flame: A Look at the Long-Term Sustainability of NFTs

While NFTs took the arts market by storm in the beginning of 2021, with the environmental impact of blockchain technology coming to light, more artists and groups have not only been criticized but have also begun calling out the technology and not participating. Others are calling on more long-term changes, such as renewable resourcing for crypto-mining. How will NFTs fit in long-term in the art world, considering their impact on artists and the environment?

NFTs: A New Age of Digital Art

NFTs: A New Age of Digital Art

In recent months, NFTs have had a large presence on news feeds, especially in artists’ circles. NFTs, or non-fungible tokens, are “digital assets that [represent] real-world objects like art, music, in-game items and videos.” Because of this, they are challenging the traditional ways that people view, buy, and sell artwork. This research will look at how NFTs came to be and what artists and arts administrators should consider when utilizing this technology.

Emerging Trends in Ticketing Technology

Emerging Trends in Ticketing Technology

Ticketing has come a long way: from tearing along a perforated line to using RFID technology to wirelessly communicate with an app on a phone to let you into a Broadway musical. While changes to the industry were happening slowly, primarily switching to a paperless and even contactless system, the Covid-19 pandemic accelerated the need for change. What place with these changes have in the return to in-person performances?

Discovering the Second Stage: Orchestras' Digital Adaptation

Discovering the Second Stage: Orchestras' Digital Adaptation

As audiences gradually begin filling halls once again, orchestras are having to ask the question of what’s next for the newfound digital space. Do they take the risk of funneling resources towards streams on the heels of a devastating fiscal year, or divest and potentially sacrifice a newfound means of reaching their communities through increased accessibility? Contributor Cameron Massey looks to established and emerging examples.

Global Pandemic, National Response: A Survey of the Arts, Public Policy, and Technological Adaptation in Ireland

Global Pandemic, National Response: A Survey of the Arts, Public Policy, and Technological Adaptation in Ireland

Something can be gained from examining the response of other nations and their arts and cultural sectors to the pandemic. Through this examination, lessons might be learned about how to continue the response in a time of unprecedented change. Within the past year and a half, many of Ireland’s arts organizations have found ways to create works that integrate emerging technology and also explore Irish identity. This research looks at some of those innovations and the public policies that supported them.

Arts Vibrancy and Digital Access: Part 2

Arts Vibrancy and Digital Access: Part 2

Part one of this research looked at the relationship between broadband deployment and arts vibrancy in the United States, focusing on Texas. This article examines factors that are driving the digital divide and relatively low arts vibrancy in two counties on the Texas-Mexico border and how that could inform policies in the United States as a whole.

Implementing Gamification for Museum Engagement

Implementing Gamification for Museum Engagement

The pandemic changed the art ecosystem, including the use of gamification in museums. With gamification, the museum experience expands beyond the memory of looking at art or artifacts to the feelings of enjoyment that a game or activity evokes. This articles looks at examples of gamification in museums from around the world, including both low-tech and completely online experiences.

Mobile AR Avatar Chatbots: Exploring the Evolving AI and AR Combination

Mobile AR Avatar Chatbots: Exploring the Evolving AI and AR Combination

Cultural organizations consistently question how to connect the public to information in meaningful ways. As an emerging technology, mobile AR avatar chatbots combine AI and AR capabilities to create interactive and engaging tools for visitors. Examples of mobile AR avatar chatbots in cultural organizations can provide guidance for applying these evolving technologies.

Comparing Digital Access with Arts Vibrancy in the U.S.

Comparing Digital Access with Arts Vibrancy in the U.S.

An estimated 18 million households in the United States do not have access to home broadband. This is a statistic that arts managers should consider when planning online programming and in-person events as the world opens up. By looking closer at the digital divide and comparing counties’ internet access to their arts vibrancy, as measured by SMU DataArts, this article will look at the United States’ digital divide and how it impacts opportunities for arts participation.

Part 2: The Movie Ticket Purchase Pathway

Part 2: The Movie Ticket Purchase Pathway

As noted in part one, the key to rebuilding the post-pandemic movie theatre audience will be to understand the key influences on the purchase pathway. As previous research detailed, there are frameworks of influence that movie makers and marketers need to understand, notably marketing communications, sources of neutral information, film characteristics, and ease. This post includes an analysis of survey results and recommendations for attracting ticket buyers based on these frameworks.