With the increase in digital-based media, digital drawing apps offer a unique opportunity for museums to provide interactive audience engagement experiences to visitors.
Social Listening: Are You Taking Advantage of it?
What’s on Your Phone, Drew Davidson?
5 Technologies with the Potential to Enhance Museum Experience
As new technologies emerge in the market, museums are able to enhance visitor experiences through innovative tools, allowing for increased accessibility and interaction with the visitors.
Here are five exciting technologies that are upending traditional notions at many museums across the world, and changing the way museums can present their exhibitions and in-gallery experiences.
Selling Online: An Abridged History of E-Commerce
When you need a book, you no longer jump in a car and drive to a bookstore. Instead, with just a few clicks on the computer, your book will be waiting at your front door in two days or instantly online. E-Commerce has become a natural and regular part of people’s lives, and nonprofits should evaluate this trend when managing their revenue sources.
Learning From Leaders: Data Practices in the Opera Industry
How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.
Increasing Accessibility Through Virtual Reality: A Look at VR’s Therapeutic Potential
Virtual Reality has helped researchers make significant advancements in treating burn patients, phobias, PTSD, and learning disabilities. As the technology moves into museums, it presents an exciting opportunity for improved accessibility initiatives, potentially allowing visitors with autism and sensory-learning disabilities to enjoy a customizable museum experience in a safe, controlled environment.
News Roundup: Virtual Reality – the beginning of something new
This semester, several AMT-Lab contributors are exploring the potential uses of virtual reality in the arts. Virtual reality technology provides a new perspective for audiences that is easily accessible, requiring equipment sometimes as simple as a smartphone. Because of emerging virtual reality technology, not only do artists have different ways to explore their work, but they also have a new way to engage and interact with their audience. Here is a selection of recent articles that explore how virtual reality technology is transforming the arts.
Our Brains Are In-Love With Visual Data
New Whitepaper: RFID Technology In Museums
How Can We Fix the Music Distribution System?
Despite the development of technologies that allow businesses to operate more efficiently and transparently, it remains difficult for an outsider to see and understand the way in which the music industry pays its artists. The cash flow is becoming more convoluted with an increased diversity of options for consuming music, making it more difficult for artists—even those in the industry—to track how their royalties are calculated. AMT Lab Contributor Colin Baylor explores some potential solutions for this broken system.
How Can MOOC Providers Create an Interactive Learning Experience in the Arts?
In this new publication, AMT Lab Contributor Wanqi Peng shares her research on the current state of arts education in Massive Open Online Courses (MOOCs). Included in the report is an overview of the field, a summary of trends in digital arts courses, and a course study following a pioneer of online arts education. Download the full report here.
New Infographic: Beacons for Performing Arts Managers
Are you curious about beacon technology? Perhaps you're wondering how you should go about choosing a beacon hardware provider. Or maybe you are considering how you would use this technology in your performing arts organization. AMT Lab Contributor Kate Martin has created an infographic to get you started answering these questions.
#TBT: Database Systems in the Arts
Customer Relationship Management systems (CRM) are a vital element at the heart of many arts organizations. Databases can provide invaluable information to marketers, fundraisers, and box office staff alike. This week’s throwback takes a look at some of AMT Lab’s more popular interviews and features concerning CRM systems.
How Can Google Analytics Solve Operational Challenges?
Though often used to analyze traffic and commerce, Google Analytics is a powerful tool whose applications are near-limitless. In this new handbook, AMT Lab contributor Kathleen Grennan illustrates a number of ways in which arts managers of all types can use Google Analytics to make data-driven decisions in operational settings. From obtaining new audiences to bolstering fundraising efforts, this is a good introduction to this flexible tool. Click here to find the full report.
What are the Professions within Data Science? Notes from an Industry Panel
What is the difference between a Data Analyst and a Data Scientist? What is the most demanded programming language for data workers entering the cultural field? And what skills are most important for those interested in working with data? AMT-Lab contributor Julia Lewis recently attended a panel which addressed these questions and more. Read her thoughts here.
Hands Off Our Data: Shifting Consumer Attitudes
The collection and analysis of consumer data is a practice that grows more ubiquitous and complex everyday. However, the dangers of mass data collection are self-apparent, and it appears that consumers might be reaching a tipping point when it comes to companies using their personal information. New evidence from the Pew Research Center suggests that growing numbers of consumers are often confused, impatient, and discouraged when it comes to how companies use their data.
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
News Roundup: New Possibilities In 3D
AMT-Lab contributors are always looking at all sorts of new technologies in the world of 3D. With the increasing popularity of technologies such as 3D printing, the possibilities continue to emerge. These new technologies and their uses in the art world keep us interested in how the intersection of art and technology impact our world.
Supporting Multi-Touch Functions
Multi-touch technology may be easy to use, but how it works is far more complex. While several technologies support multi-touch functions, museums may find that certain ones suit an exhibition’s needs better than others. Choosing the right multi-touch platform is the first step in creating an interactive and personal experience for visitors.