entertainment, Research, Strategy, Gamification
Staff Researcher
How Games as a Service (GaaS) and Transmedia ...

In Part II, this part of the study moves from industry context to empirical analysis, translating strategic questions into evidence-based insights drawn from primary research. While Part I established the historical and market foundations of Games as a Service (GaaS) and transmedia adaptation and framed the challenges of player retention, monetization, and franchise longevity, Part II examines how these dynamics operate in practice. Using findings from a 1,159-response U.S. consumer survey, nine industry interviews with developers, influencers, and experiential professionals, as well as supporting secondary research, this section analyzes player behavior perceptions and expectations. Part II identifies the mechanisms that drive sustained engagement and trust in live service ecosystems, evaluates the effectiveness of current GaaS and transmedia strategies, and surfaces actionable insights that inform the strategic recommendations presented in the final chapter.

How Games as a Service (GaaS) and Transmedia Strategies Sustain Video Game Franchises, Part II
entertainment, Research, Strategy, Gamification
Staff Researcher
How Games as a Service (GaaS) and Transmedia ...

This study provides a foundational analysis of how live-service game models and transmedia strategies are reshaping the contemporary video game industry, with a particular focus on Games as a Service (GaaS), player engagement, and franchise longevity. As gaming continues to outpace film and television as the world’s most lucrative entertainment sector, publishers face growing pressure to sustain player communities, balance monetization with satisfaction, and extend intellectual property beyond the game itself. Part 1 examines the historical evolution of GaaS and game adaptations, situating SEGA’s legacy within today’s competitive landscape. Drawing on existing literature, industry reports, and market context, this section frames the central research questions and methodological approach that guide the study. By establishing the strategic challenges and opportunities facing live-service games and transmedia franchises, Part 1 lays the conceptual groundwork for the data-driven analysis and recommendations presented in Part 2.

How Games as a Service (GaaS) and Transmedia Strategies Sustain Video Game Franchises, Part I
Audience Engagement, Community Building, Policies
Hales Wilson
Murals: A Right to Protest and Preserve

This article explores the evolution of murals from ancient cave paintings to modern digital advocacy, highlighting their role as a vital tool for social resistance and cultural preservation. Through this lens, the public wall is revealed as a primary battleground for community identity and the right to protest in the 21st century.

Murals: A Right to Protest and Preserve
Laws & Legal, Artificial Intelligence, Public Policy, Extended Reality
Staff Researcher
Building Digital Guardrails: Toward a ...

As immersive technologies merge with AI-driven platforms, the boundaries between physical and digital life are rapidly dissolving - bringing new ethical, legal, and safety challenges into focus. This article examines the history of virtual harm in online and XR environments, from early text-based worlds to contemporary VR gaming and performance spaces, and argues for a privacy-first framework as the foundation for immersive safety. By analyzing legal gaps, platform accountability, and global policy efforts, it proposes digital “guardrails” that prioritize user dignity, data protection, and well-being as core design principles rather than afterthoughts.

Building Digital Guardrails: Toward a Privacy-First Framework for Immersive Safety
Blockchain, Digital Futures, Emerging Technology
Staff Researcher
Blockchains or Pawprints? Furries as a ...

This article explores the intersection of digital art, NFTs, and community governance through the lens of the furry fandom, a decentralized community of artists and enthusiasts. With the rise of NFTs, the ability to authenticate digital art and protect creators' work has become a critical concern. The study examines the resistance within the furry community to adopt NFTs, highlighting their reliance on community-based trust and governance over "trustless" blockchain systems. While some see potential in NFTs to safeguard intellectual property, many furries are skeptical, valuing social trust and ethics over commercialization. By studying the furry subculture's approach to art ownership and the challenges they face, the article poses larger questions about the future of NFTs and blockchain technology in creative spaces.

Blockchains or Pawprints? Furries as a case-study for understanding digital art provenance through NFTs and community governance

Big Brother's Sweeter Side

Big Brother's Sweeter Side

There is an emerging opportunity for collaboration in the cultural heritage sector, as archeologists around the globe call for new methodologies to process mass-information about cultural heritage sites. This article unpacks how satellite imagery and geographical information systems are shifting the structure of the cultural heritage sector. 

'Tis the Season: Giving Thanks

'Tis the Season: Giving Thanks

Dear Readers,

As we enter the beginning of the holiday season, AMT Lab would like to thank you. Thank you for reading, thinking, leading the way at the forefront of Arts Management and Technology.  We wish you a very Happy Thanksgiving and successful #GivingTuesday. 

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A Look Back: Museum Computer Network Conference 2017

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A Look Back: Museum Computer Network Conference 2017

AMT Lab recently served as a sponsor for the Museum Computer Network Conference hosted in Pittsburgh, PA. Our contributors attended the conference and reported their most interesting findings in the field.

Take Our Quiz: The Best Project Management Tool For You and Your Team

Take Our Quiz: The Best Project Management Tool For You and Your Team

Project Management Software is the solution organizations, large and small in all industries, are turning to for organizing resources, people, deliverables, workflow, and projects. In 5 minutes, you just might have a new software-solution for your team. At the very least, you will have a better idea of what you are looking for.

Interactive - Map of the Deconstruction and Reconstruction of Palmyra

Interactive - Map of the Deconstruction and Reconstruction of Palmyra

This interactive map will take you on the journey of Palmyra's 2,000 year old Arch of Triumph, beginning in 2005, with Bassel al Safadi Khartabil's effort to virtually document the city, and ending in present day. Explore this excerpt of the arch's history, and begin to understand the ways in which digital technologies have impacted it's destruction and it's digital reconstruction. 

VOIP for Arts Organizations: Are you Virtual or Just Digital?

VOIP for Arts Organizations: Are you Virtual or Just Digital?

Telephone technology infrastructure isn't sexy but it is critical. The wrong decision can make or break an institution, especially an arts institution that sells admissions to its programs.  So what is VOIP and why should anyone pay attention? 

Rome Wasn't Built in a Day (Because They Didn't Have 3D Printers)

Rome Wasn't Built in a Day (Because They Didn't Have 3D Printers)

Is digital technology a useful tool or hazardous endeavor?  Jana answers this question and takes us into the world of protection, conservation, and rehabilitation of cultural heritage.