Film, entertainment, Marketing
Staff Researcher
The Future of Independent Adult Animation: ...

In Part II, this study builds on the industry context established in Part I by shifting from macro-level analysis to audience-centered insights. While Part I identified independent adult animation as a growing global opportunity shaped by evolving production ecosystems and market conditions, Part II examines how these trends translate into audience behavior and engagement. Drawing on survey data from audiences ages 18–35 and interviews with industry professionals, this section explores what viewers are seeking from independent animated films, the factors that drive discovery and theatrical attendance, and the key elements that contribute to commercial and critical success. In doing so, Part II connects broader industry dynamics to actionable insights that inform strategic decision-making for distributors such as NEON.

The Future of Independent Adult Animation: Opportunities and Strategies for NEON, Part II
Artificial Intelligence, creative industries, Laws & Legal
Yao Pei
Art vs. Algorithm: Copyright and Visual Artists ...

This article examines how generative AI is reshaping copyright law and challenging traditional notions of authorship in the visual arts. By outlining key legal principles, including originality, fair use, and human authorship, it explores the growing tension between technological innovation and artists’ rights and highlights the urgent need for clearer legal frameworks in the age of AI.

Art vs. Algorithm: Copyright and Visual Artists in the Age of Generative AI
Film, entertainment, Marketing
Staff Researcher
The Future of Independent Adult Animation: ...

This study provides a foundational analysis of how independent adult animation is emerging as a significant opportunity within the contemporary film industry, with a particular focus on market trends, audience engagement, and the strategic role of distributors. As global demand for animated storytelling continues to grow - driven by streaming platforms, evolving audience tastes, and international co-production networks - independent distributors face increasing pressure to identify sustainable models for developing and distributing animated films. Part I examines the evolution of the independent animation landscape and situates the project’s client, NEON’s, recent exploration of the sector within broader industry trends. Drawing on existing research, industry reports, audience surveys, and expert interviews, this section frames the study’s central research questions and methodology. By outlining the challenges and opportunities surrounding independent adult animation, Part I establishes the conceptual groundwork for the industry interviews, survey analysis, and strategic recommendations that will be presented in Part II.

The Future of Independent Adult Animation: Opportunities and Strategies, Part I
Arts & Technology, creative industries, Artificial Intelligence, Digital Futures
Hales Wilson
Byte-Sized Culture: Black American Artists ...

This month's Byte-Sized Culture is a Black History highlight spotlighting five Black American artists — Martine Syms, Stephanie Dinkins, Rashaad Newsome, Sondra Perry, and Shaylin Wallace — who are pushing the boundaries of contemporary art through technology. Each artist uses a distinct set of digital tools, from AI systems and algorithmic video to 3D modeling, NFTs, and humanoid robotics, to examine how race, identity, and power are reflected and distorted within those technologies.

Byte-Sized Culture: Black American Artists Making Waves in Technology
entertainment, Research, Strategy, Gamification
Staff Researcher
How Games as a Service (GaaS) and Transmedia ...

In Part II, this part of the study moves from industry context to empirical analysis, translating strategic questions into evidence-based insights drawn from primary research. While Part I established the historical and market foundations of Games as a Service (GaaS) and transmedia adaptation and framed the challenges of player retention, monetization, and franchise longevity, Part II examines how these dynamics operate in practice. Using findings from a 1,159-response U.S. consumer survey, nine industry interviews with developers, influencers, and experiential professionals, as well as supporting secondary research, this section analyzes player behavior perceptions and expectations. Part II identifies the mechanisms that drive sustained engagement and trust in live service ecosystems, evaluates the effectiveness of current GaaS and transmedia strategies, and surfaces actionable insights that inform the strategic recommendations presented in the final chapter.

How Games as a Service (GaaS) and Transmedia Strategies Sustain Video Game Franchises, Part II

Marketing

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Nonprofit Technology Conference #18NTC

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Nonprofit Technology Conference #18NTC

NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation.  With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement.  The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.

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Highlights of 2017 and a mini-preview of what is to come

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Highlights of 2017 and a mini-preview of what is to come

2017 took AMT Lab researchers into the worlds of robots, smart cities, augmented reality, bias reducing technologies, digital advocacy, and so much more.  The following offers a highlight and a small preview of what's to come in the 2018.

Go mobile or go home? Strategies for Success

Go mobile or go home? Strategies for Success

Arts Marketers -- you know the news: mobile is the future and the future is here.  Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment:  78%. To start: here is some startling data that might convince you that mobile is here.  Over 30% of the human populations has a smartphone.  And once in a user's hand, he checks it over 150 times per day. (Is that you?)

Facebook as an Acquisition Tool and Income Driver

Facebook as an Acquisition Tool and Income Driver

Facebook launches new tools almost every day.  While you may be using or contemplating Facebook Live or another content generator, Facebook also has exceptional tools to use content to raise funds and gain acquisitions for your organization's marketing (and development) funnel.

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Going Beyond Google: Data Sources and Visualization

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Going Beyond Google: Data Sources and Visualization

Finding data and analyzing it takes time, something in short supply for most arts managers.  But without taking the time to collect and analyze data, arts managers are making decisions without knowledge. Here are two tools and one source to consider as you move forward in your work.

How Organizations Are (Nut)cracking Down on Ticket Scalping

How Organizations Are (Nut)cracking Down on Ticket Scalping

AMT Lab contributor Katie Grennan discusses prevention and damage control strategies with both The Pittsburgh Ballet Theatre (PBT) and Ballet Austin based on their recent scalping experiences in order to find out how arts organizations can prevent damage to their reputation and to their organization caused by ticket scalpers.

Learning From Leaders: Data Practices in the Opera Industry

Learning From Leaders: Data Practices in the Opera Industry

How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.