Contributor Kristen Sorek West discusses some of the major findings from AMT Lab's 2015 national survey on ticketing systems.
Gallery One: Engaging Audiences Infographic
How do you learn best about art? Maybe you lightly browse, interact with friends, or get right in the middle of the action. There are multiple ways to engage with and explore art forms, however cultural institutions may not always program to meet these needs.
The Cleveland Museum of Art's Gallery One activities, on the other hand, were designed with people's learning needs and preferences in mind. In this article I apply WolfBrown's Making Sense of Audience Engagement Audience Typologies to the different initiatives to see how learners can interact with the the Art Lens App, Collection Wall, Interactives, and Studio Play at the CMA.
National Ticketing Survey: Sneak Preview!
National Ticketing Survey Participation Period Extended!
Already your responses are providing valuable insight. AMT Lab has extended the 2015 National Ticketing Software Satisfaction Survey period through March 7, 2015. Collecting information on the attitudes and behaviors of arts organizations currently using ticketing software, the 2015 National Ticketing Survey will help illustrate the met and unmet ticketing needs of art organizations, and capture how ticketing software uses and needs vary by an organization's discipline, budget, staff size, and geographic location. Clear here for the full announcement.
What do you think about your ticketing software?
We are conducting the 3rd National Ticketing Software Survey during the month of February. If you are interested in sharing your experience and your opinions about your software, please let us know. All those participating in the survey will receive a full copy of the report which will provide a national view as well as cluster analyses by discipline, budget size, and geographic region. The data will be useful for both organizations and vendors. Organizations will gain a better understanding of their own practices as compared to their peers and, more importantly, be able to use the findings as evidence for future technology funding campaigns. Vendors will have explicit evidence as to the needs and wants for future software design.
A Case for Using Google Analytics’ Dashboards
Google Analytics dashboards help users efficiently review important metrics and dimensions, like traffic sources or social media shares, quickly generate reporting tools, and create data-friendly cultures through easy sharing and visually storytelling. Learn about how dashboards can not only help managers process website information, but also how they can effectively communicate that information to a broader audience.
So You've Got Some Data...Now What?
We seem to hear it everywhere we go, at conferences, from consultants, and in myriad publications: to run arts organizations more effectively, arts managers need to adopt data-driven business models. An increasing number of data collection tools are emerging on the market with capabilities and price points that have the potential to meet the needs of arts nonprofits, from CRM systems like Artful.ly to social media management software like Buffer. But once you’ve collected some data, how do you use it? Be it information about your patrons, regional demographics, or marketing trends, how can arts organizations take advantage of incoming data?
Research Update: Making Data-Driven Decisions
Once arts organizations have identified data sets available to them internally (e.g., ticket sales, website analytics), it is important to recognize that these channels do not operate alone. How can marketers in arts organizations look at these multiple data sources, including new media channels, to conduct a more meaningful analysis? As a starting point, they can identify connections between their internal data sources and articulate goals for each relationship.
Research Update: Using Spatial Data to Advance our Programming Missions – Where will I get the data?
As I continued to research how arts organizations can use spatial data to advance their programming missions, and looked at the volume of data already available, numerous scenarios come to mind. Spatial data can be used to evaluate a traveling exhibition proposal or a public art site, develop a grant-making or educational program, or identify potential partnerships.
Research Update: Making Data-Driven Decisions
When moving toward making data-driven decisions, arts organizations can begin by recognizing many of the different data sets generated internally that contain valuable information about their audiences. Here is a brief look at four such data sets and the corresponding reports arts organizations can utilize from them.