Museums, and all arts institutions, focus on reaching and engaging their audiences. For some it may mean reaching a broader audience while others are looking for a deeper relationship with their current audience. No matter the motivation, art museums face the daunting task of turning these desires into actionable and measurable endeavors. For some organizations, deep investments in technology may be a part of the solution. AMT Lab's latest publication, Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology uses WolfBrown's WolfBrown’s “Making Sense of Audience Engagement” framework to explore the Cleveland Museum of Art’s Gallery One initiative and to show how technology is able to reach a wide audience by filling diverse needs of engagement.
Gallery One: Engaging Audiences Infographic
How do you learn best about art? Maybe you lightly browse, interact with friends, or get right in the middle of the action. There are multiple ways to engage with and explore art forms, however cultural institutions may not always program to meet these needs.
The Cleveland Museum of Art's Gallery One activities, on the other hand, were designed with people's learning needs and preferences in mind. In this article I apply WolfBrown's Making Sense of Audience Engagement Audience Typologies to the different initiatives to see how learners can interact with the the Art Lens App, Collection Wall, Interactives, and Studio Play at the CMA.
What's on your phone, Michael Lowder?
Contributor Sarah Murphy speaks with Michael Lowder, the executive Director of Artsplosure, a non-profit in Raleigh, NC that produces Artsplosure – The Raleigh Arts Festival and First Night Raleigh to find out what apps he uses on his phone.
Attendance Trends: A Case for Technology in Museums
Slideroom: Full of Features, High Price
Slideroom is a cloud-based applicaiton manager that allows organizations of various sizes to create, distribute, collect, and evaluate submissions. It is an intelligently designed and executed product with features suited for even the most complex institutions. However, this feature-packed suite may price out many organizations.