When discussing the future of the arts, many professionals and studies have stated that the manner in which audiences consume arts and culture is rapidly changing--and has already changed. The Internet has been the most notable new space for consuming culture, providing both opportunities and challenges through widespread and instant information sharing. Over the past several years, AMT Lab has documented the various web-based arts experiences that are becoming readily available--usually including lessons and best practices that managers can take away for their own practice. This week’s TBT rounds them up into a user-friendly toolbox of online arts experiences of various artistic mediums.
Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology
Museums, and all arts institutions, focus on reaching and engaging their audiences. For some it may mean reaching a broader audience while others are looking for a deeper relationship with their current audience. No matter the motivation, art museums face the daunting task of turning these desires into actionable and measurable endeavors. For some organizations, deep investments in technology may be a part of the solution. AMT Lab's latest publication, Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology uses WolfBrown's WolfBrown’s “Making Sense of Audience Engagement” framework to explore the Cleveland Museum of Art’s Gallery One initiative and to show how technology is able to reach a wide audience by filling diverse needs of engagement.