Emma Liu gives readers an update on her location-based social media marketing research.
entertainment, creative industries, Arts & Culture
International theatre festivals have long served as sites of cultural exchange, political expression, and artistic innovation. This article traces their evolution from post–World War II cultural diplomacy to their role in today’s “creative city” economy, examining how festivals reflect shifting geopolitical forces, neoliberal policies, and ongoing tensions between global prestige and local representation.
Arts & Technology, Artificial Intelligence, Emerging Technology
This Women's History Month, AMT Lab highlights five groundbreaking women redefining the intersection of arts and technology across disciplines spanning new media, algorithmic theater, performance art, music activism, and artificial intelligence. Each trailblazer has used the tools of her time to challenge who gets to be seen, heard, and represented. Their collective body of work makes clear that the future of art and technology will be shaped, in no small part, by women who refused to wait for a seat at the table.
Film, entertainment, Marketing
In Part II, this study builds on the industry context established in Part I by shifting from macro-level analysis to audience-centered insights. While Part I identified independent adult animation as a growing global opportunity shaped by evolving production ecosystems and market conditions, Part II examines how these trends translate into audience behavior and engagement. Drawing on survey data from audiences ages 18–35 and interviews with industry professionals, this section explores what viewers are seeking from independent animated films, the factors that drive discovery and theatrical attendance, and the key elements that contribute to commercial and critical success. In doing so, Part II connects broader industry dynamics to actionable insights that inform strategic decision-making for distributors such as NEON.
Artificial Intelligence, creative industries, Laws & Legal
This article examines how generative AI is reshaping copyright law and challenging traditional notions of authorship in the visual arts. By outlining key legal principles, including originality, fair use, and human authorship, it explores the growing tension between technological innovation and artists’ rights and highlights the urgent need for clearer legal frameworks in the age of AI.
Film, entertainment, Marketing
This study provides a foundational analysis of how independent adult animation is emerging as a significant opportunity within the contemporary film industry, with a particular focus on market trends, audience engagement, and the strategic role of distributors. As global demand for animated storytelling continues to grow - driven by streaming platforms, evolving audience tastes, and international co-production networks - independent distributors face increasing pressure to identify sustainable models for developing and distributing animated films. Part I examines the evolution of the independent animation landscape and situates the project’s client, NEON’s, recent exploration of the sector within broader industry trends. Drawing on existing research, industry reports, audience surveys, and expert interviews, this section frames the study’s central research questions and methodology. By outlining the challenges and opportunities surrounding independent adult animation, Part I establishes the conceptual groundwork for the industry interviews, survey analysis, and strategic recommendations that will be presented in Part II.
