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Arts Management and Technology Lab

Current
Podcasts & Interviews
Reviews
Reports
All Research Tracks
Engagement
Marketing & Social Media
Fundraising
Artificial Intelligence
Augmented & Virtual Reality
Blockchain
Inclusion
Data Collection & Analytics
Management
CRM Systems
Sustainability
About
Mission, Impact & Values
Staff
Current Contributors
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December 2, 2025
Public Policy, creative industries
Ian Hawthorne
Frameworks for Understanding Cultural Policy: ...

This article analyzes Ireland’s emerging position as a global cultural policy case study, focusing on the Basic Income for the Arts (BIA) program and its place within the national framework Culture 2025. While Ireland’s consensus-driven political system, strong arts advocacy networks, and history of support for artist income have enabled an ambitious, research-oriented basic income pilot, the article highlights deeper tensions within cultural policymaking. Drawing on Stephen Hadley’s concept of “cultural policy realism,” it argues that Ireland’s policies—despite their novelty—remain rooted in traditional, instrumentalist views of culture as an economic engine and national branding tool. By contrasting democratization of culture with cultural democracy, the piece situates Ireland’s model between innovation and reversion, emphasizing the need for sustained experimentation, critical evaluation, and more genuinely democratic approaches to cultural support.

Frameworks for Understanding Cultural Policy:  Lessons from the Irish Model
November 25, 2025
Gamification, Research, Artificial Intelligence
Staff Researcher
Part II - The Role of AI in Evolving Game ...

This study advances Part II by translating Scopely’s strategy into an execution plan across three tracks - NPC innovation, intelligent monetization, and ethical LiveOps - supported by new evidence from a 1,159-response consumer survey, nine expert interviews (developers, influencers, and experiential professionals), and secondary industry research. Part I established the market context for AI’s disruptive potential and identified three priorities: live operations evolution, commerce optimization, and advanced player analytics. The goal of this phase is to pinpoint the highest-leverage AI applications that deepen gameplay engagement, convert payment resistance through demonstrated value, and safeguard community trust. Accordingly, Part II outlines actionable playbooks (context-aware NPCs and adaptive narratives), platform tactics (purchase-aligned mobile personalization and cross-play integration), and operational models (behavior-based matchmaking and transparency protocols) designed to drive scalable, technology-led growth while preserving the integrity of shared human play.

Part II - The Role of AI in Evolving Game Ecosystems and Player Dynamics
November 18, 2025
Artificial Intelligence, entertainment, Research
Staff Researcher
Part I - Beyond the Screen: The Role of AI in ...

This study provides a comprehensive analysis for Scopely to enhance its position as a leader in interactive and mobile gaming, focusing on AI integration in live operations, in-game commerce, and player analytics. The research reveals the urgent need for gaming companies to navigate accelerated AI adoption and evolving player expectations for personalized experiences. The goal is to identify the most impactful AI applications over the next three years and strategies that maximize engagement and monetization while maintaining player trust. Significant to this goal is balancing innovation with ethical considerations, including data privacy and transparency, while recognizing AI's potential to enhance storytelling and create immersive experiences. Employing a mixed-methods approach with industry interviews, a survey of over 1,000 U.S. gamers, and secondary research, Part I establishes the foundation for understanding AI's transformative impact - setting the stage for Part II's empirical findings and strategic recommendations.

Part I - Beyond the Screen: The Role of AI in Evolving Game Ecosystems and Player Dynamics
November 10, 2025
News & Announcements, museums
Hales Wilson
Byte-Sized Culture: The Art of Stealing

A daylight robbery at the Musée du Louvre in mid-October resulted in the theft of eight priceless pieces from the French Crown Jewels housed in the Galerie d’Apollon. The incident now serves as an in-depth analysis for arts leaders globally to confront not only external threats, like highly organized professional thieves, but also the complex, internal risk of compromised staff and the urgent need to re-evaluate their security posture, technological investment, and institutional accountability.

Byte-Sized Culture: The Art of Stealing
November 6, 2025
entertainment, Extended Reality, Digital Futures
Staff Researcher
The Use of Immersive Technology in Live Music: ...

As immersive technologies redefine the live concert experience, artists and virtual idols alike are transforming how audiences engage with music. From Hatsune Miku’s “holographic” performances powered by projection and LED technologies to VR concerts by creators like BlackGryph0n and Gorillaz, extended reality (XR) is blurring the lines between physical and digital performance. This article explores the evolution of Vocaloid software, the artistry behind digital concerts, and the growing influence of augmented and virtual reality in live music. As AR and VR become more accessible, musicians and fans alike are discovering new ways to connect—reshaping what it means to perform, attend, and experience music in the digital age.

The Use of Immersive Technology in Live Music: Vocaloid, Digital Concerts and XR Implementation
Kathleen Grennan
January 19, 2017

Event Ticketing Made Simple through Brown Paper Tickets

Kathleen Grennan
January 19, 2017
Event Ticketing Made Simple through Brown Paper Tickets

Planning an event always looks easier than it is. Brown Paper Tickets makes event ticketing easy and simple for artists and arts managers.

Source: https://www.brownpapertickets.com/services.html

Tagged: tickets, events marketing, Marketing, Arts Presenters

2 Comments
Jess Bergson
January 11, 2017
Apps, Interview

Technology to Automate a Production Manager's Workflow

Jess Bergson
January 11, 2017
Apps, Interview
Technology to Automate a Production Manager's Workflow

Kick off the new year learning from some productivity pros.

Tagged: productivity, automation, apps, project management, Theatre, Opera, Dance, Management, time management, communication

Comment
Sophie Auffret
January 7, 2017
Interview

What's On Your Phone, Linnéa Mellander?

Sophie Auffret
January 7, 2017
Interview

Check out what apps are on Linnéa Mellander of NEW INC's phone.

Tagged: WOYP, apps, app

Comment
Seggen Mikael
January 3, 2017

Google AdWords: What is it and How Does it Work?

Seggen Mikael
January 3, 2017
Google AdWords: What is it and How Does it Work?

Seggen Mikeal gives arts managers an introduction to the benefits of Google AdWords and common pitfalls to avoid when using the tool.

Source: https://www.flickr.com/photos/colalife/15489666542

Tagged: advertising, Google Adwords, Google, arts marketing

Comment
Kathleen Grennan
December 24, 2016
News & Announcements

Happy Holidays and New Year from AMT Lab!

Kathleen Grennan
December 24, 2016
News & Announcements

Check out our top 5 most popular posts from 2016. From all of us here at AMT Lab, we wish you a wonderful holiday season! 

Tagged: Letter from the Editor, #tbt

Comment
Drew Porter
December 23, 2016

7 Technological Behaviors On AMT Lab's Naughty List

Drew Porter
December 23, 2016

Check out the 7 egregious behaviors on AMT Lab's naughty list this year

Tagged: Marketing, augmented reality, location based, location based content, email marketing, emerging technology

Comment
Justin Gilmore
December 20, 2016

Let’s take a trip to the future...

Justin Gilmore
December 20, 2016

Justin Gilmore gives a sneak peak into to the future of must-have CRM features.

Tagged: CRM, CRM systems, artificial intelligence

Comment
Peixiao Liu
December 15, 2016
Data, Marketing, Social Media

Getting Started on Location-based Social Marketing for your Organization

Peixiao Liu
December 15, 2016
Data, Marketing, Social Media
Getting Started on Location-based Social Marketing for your Organization

Emma Liu gives readers an update on her location-based social media marketing research. 

Tagged: marketing, location based, location based content, arts organizations, social media marketing

2 Comments
Wei Wei
December 13, 2016
Apps, Audience Engagement, Community Building

What on Earth is The Hubble Cantata?

Wei Wei
December 13, 2016
Apps, Audience Engagement, Community Building
What on Earth is The Hubble Cantata?

AMT Lab Contributor Wei Wei investigates the creative decisions and technological challenges behind the first large scale, Virtual Reality musical performance experience.

Tagged: VR, Current, art meets tech, case studies, classical music

Comment
Justin Gilmore
December 8, 2016

The evolution of Artful.ly

Justin Gilmore
December 8, 2016
The evolution of Artful.ly

Justin Gilmore sat down with Artful.ly's Director of Product Management Selena Juneau-Vogel at Fractured Atlas to understand more about the tool and the impact it has on customers.

Source: http://www.thebluediamondgallery.com/tablet/c/customer-relationship-management.html

Tagged: CRM systems, arts management, software

Comment
Sofia Stucchi
December 6, 2016

How Will Museums Use Video Streaming?

Sofia Stucchi
December 6, 2016

Sofia Stucchi looks at video streaming and what impact it may have on how museums share their content with the world. 

Tagged: video streaming, Video, video platforms, Museums and Tech

Comment
Sofia Stucchi
December 5, 2016

An Arts Manager's Ultimate Guide To Using Social Media Buttons

Sofia Stucchi
December 5, 2016
An Arts Manager's Ultimate Guide To Using Social Media Buttons

Sofia Stucchi walks us through the best buttons to help an organization derive more value through social media platforms.

Source: https://pixabay.com/en/social-media-media-social-facebook-419944/

Tagged: social media marketing, Marketing

1 Comment
Wei Wei
November 30, 2016
Analytics, Marketing, Social Media, Data

Research Update: Navigating Digital Analytics for Social Marketing

Wei Wei
November 30, 2016
Analytics, Marketing, Social Media, Data
Research Update: Navigating Digital Analytics for Social Marketing

AMT Lab contributor Wei Wei gives readers a detailed look into her digital analytics research.

Tagged: Current, digital marketing, Facebook Insights, social media analytics, Google Analytics

Comment
Anna Okuda
November 29, 2016
Community Building

Connecting Communities Through Howlround's World Theatre Map

Anna Okuda
November 29, 2016
Community Building
Connecting Communities Through Howlround's World Theatre Map

Howlround is connecting the theatre community through their interactive maps. 

Tagged: Theatre

Comment
Kathleen Grennan
November 22, 2016

4 Technology Tips to Make the Most of Your Thanksgiving Weekend!

Kathleen Grennan
November 22, 2016
4 Technology Tips to Make the Most of Your Thanksgiving Weekend!

AMT Lab Chief Editor Katie Grennan gives some quick technology tips to help make the most of your Thanksgiving weekend! 

Tagged: Thanksgiving, technology

Comment
Jess Bergson
November 21, 2016

Emerging Technologies in the Arts

Jess Bergson
November 21, 2016

AMT Lab recently presented at the National Arts Marketing Project Conference. Check out our key takeaways from our session.

Comment
Mandy Ding
November 18, 2016
Review

10 Arts Marketing Tips to Fuel Change In Your Nonprofit

Mandy Ding
November 18, 2016
Review
10 Arts Marketing Tips to Fuel Change In Your Nonprofit

Ready for some change? These 10 tips from this year's National Arts Marketing Project Conference will leave you ending the week feeling inspired.

Tagged: arts marketing, NAMPC, National Arts Marketing Project, digital marketing, audience engagement

1 Comment
Kathleen Grennan
November 16, 2016
Arts & Technology

The Beginning of the End of Ticket Bots?

Kathleen Grennan
November 16, 2016
Arts & Technology
The Beginning of the End of Ticket Bots?

Ticket Bots have received significant media attention in recent months due to their impact on the hit show Hamilton's accessibility and the impending legislation that might criminalize bot users. AMT Lab contributor Katie Grennan gives readers an update on her ticket scalping research.

Tagged: ticket scalping, ticket bots, art meets policy

Comment
Mandy Ding
November 15, 2016
Apps, Arts & Technology

Research Update: Augmented Reality in Museums

Mandy Ding
November 15, 2016
Apps, Arts & Technology
Research Update: Augmented Reality in Museums

AMT Lab contributor Mandy Ding looks into how museums are starting to use this trending technology.

Tagged: augmented reality, museum apps, Museums and Tech

Comment
Jane Bowers
November 9, 2016
Interview

What's On Your Phone, Annika Presley?

Jane Bowers
November 9, 2016
Interview

Check out what's on Annika Presley of Amy Seiwart's Imagery's phone

Tagged: what's on your phone

Comment
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Featured
Frameworks for Understanding Cultural Policy:  Lessons from the Irish Model
Dec 2, 2025
Ian Hawthorne
Frameworks for Understanding Cultural Policy: Lessons from the Irish Model
Dec 2, 2025
Ian Hawthorne
Dec 2, 2025
Ian Hawthorne
Part II - The Role of AI in Evolving Game Ecosystems and Player Dynamics
Nov 25, 2025
Staff Researcher
Part II - The Role of AI in Evolving Game Ecosystems and Player Dynamics
Nov 25, 2025
Staff Researcher
Nov 25, 2025
Staff Researcher
Part I - Beyond the Screen: The Role of AI in Evolving Game Ecosystems and Player Dynamics
Nov 18, 2025
Staff Researcher
Part I - Beyond the Screen: The Role of AI in Evolving Game Ecosystems and Player Dynamics
Nov 18, 2025
Staff Researcher
Nov 18, 2025
Staff Researcher
Byte-Sized Culture: The Art of Stealing
Nov 10, 2025
Hales Wilson
Byte-Sized Culture: The Art of Stealing
Nov 10, 2025
Hales Wilson
Nov 10, 2025
Hales Wilson
The Use of Immersive Technology in Live Music: Vocaloid, Digital Concerts and XR Implementation
Nov 6, 2025
Staff Researcher
The Use of Immersive Technology in Live Music: Vocaloid, Digital Concerts and XR Implementation
Nov 6, 2025
Staff Researcher
Nov 6, 2025
Staff Researcher

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Arts Management & Technology Laboratory

Carnegie Mellon University, John C. Heinz College III

4800 Forbes Avenue

Pittsburgh, PA 15213