Artificial Intelligence, entertainment, Film
Staff Researcher
Part I: A New Era of AI in the Entertainment ...

As exemplified by the Hollywood strikes of 2023, we find ourselves in a new era of Artificial  Intelligence in film and television. While studios are looking to cut costs, performers seek job security, and consumers seek quality content. Through research conducted in collaboration with facial motion capture technology provider Faceware Technologies Inc., Master of Entertainment Industry Management students at Carnegie Mellon sought to gain insight on how AI-generated content will transform existing industries, including how this technology could affect employment in the entertainment industry, content development,  budgets, contracts, legislation, and privacy rights.

Part I: A New Era of AI in the Entertainment Industry
Artificial Intelligence, News & Announcements, Community Building, creative industries
Ian Hawthorne
September News: Next Gen AI to Social Media ...

September’s headlines saw a change in temperature to the arts and tech worlds. Brand new AI programs hit the scene, making strides in multimodal capabilities, problem solving, and even scheming. Court cases and government bans have spelled doom for some social media platforms while giving a significant boost to others. Meanwhile novel methods of engaging with arts in communities are being tested, from state-level prescriptions to turning entire neighborhoods into galleries.

September News: Next Gen AI to Social Media Courtroom Drama
Accessibility, Education
Melida Hernandez
Part Two: Evaluating Neurodiverse Accessibility ...

Art Museums are still falling short of accessibility needs. To better understand how art museums are addressing neurodiverse audiences, an evaluation was conducted of 30 Art Museums in three areas: neurodiverse accessibility offerings, physical accessibility offerings, and educator support and resources.

Part Two: Evaluating Neurodiverse Accessibility Offerings and Education Support in Art Museums
Education, Accessibility
Melida Hernandez
Part One: Understanding Neurodiverse ...

For art museums, knowledge of and consideration of neurodiversity must be a requirement within the context of accessibility and DEAI efforts. How effectively are art museums actually providing neurodiverse accessibility, if at all? Additionally, what strategies can be implemented to enhance inclusivity for neurodiverse visitors and support educators who aim to bring neurodiverse students into these spaces?

Part One: Understanding Neurodiverse Accessibility in Art Museums
News & Announcements
Hannah Brainard
Announcing 2024-2025 Research Themes and ...

Whether artificial intelligence, blockchain, extended reality, or other developments, technology is hitting the creative sector from all angles. Regardless of where you sit within your organization, you are likely facing questions on how this emerging technology will impact your work. This year, we will continue to share content that sparks conversation and makes you rethink what is possible. 

Announcing 2024-2025 Research Themes and Outcomes

Surveys

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Consumer Habits and Wants in AR, VR and the Metaverse

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Consumer Habits and Wants in AR, VR and the Metaverse

Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.

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Survey Results: Audiences and Generative AI and the Comic Book Industry

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Survey Results: Audiences and Generative AI and the Comic Book Industry

Studies focused on the “artistic” aspects of generative AI reveal negative bias, and a preference for human creations. None of these studies, however, account for the multimodality of comic books: text and image. Is a human-written story a mitigating factor for readers? Is it feasible for writers to become “AI comic book artists" or will consumers drive AI imagery out of the market altogether? Given the multitude of information making it difficult to discern how comic book consumers perceive AI imagery, the following provides first-person research by generating an AI comic and conducting a survey on unsuspecting comic book customers. 

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption. For a deeper understanding of virtual production, please see Part I of this research.

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What Are Museum Professionals Saying About Generative AI for Marketing?

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What Are Museum Professionals Saying About Generative AI for Marketing?

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

The following research was designed to gain  an understanding of  the legacy artist to further develop the Les Paul brand and increase recognition surrounding his  name. The research team examined strategies for re-introducing Paul in an over-saturated media climate  to younger generations through both quantitative and qualitative analysis.

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

Prototyping is an essential part of beta-testing any digital tool. The following processed involved a period of stakeholder interviews that informed an Agile-based sprint process for prototyping an interactive resource-sharing website. This process was fast and effective to get multi-user feedback and a final prototype in an overall 8 weeks with a final 2 week-long sprints.

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The State of Trust: Consumers and Transparency in the Entertainment Industry

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The State of Trust: Consumers and Transparency in the Entertainment Industry

The business of trust is complicated. The topics of trust, authenticity, and transparency have emerged as what consumers expect from businesses today (MultiVu - PR Newswire, 2020). This study looks at the entertainment industry and how these topics are central to the relationship between media and entertainment companies and consumers. Findings reveal simple but pivotal changes businesses can make to succeed.

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Future Trends of Music Streaming Services: Part 2

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Future Trends of Music Streaming Services: Part 2

The music industry faces both challenges and opportunities due to streaming technologies and must consider the long-term viability of streaming business models. New challenges emerge as consumers are listening to their music on ever-changing devices, like smart speakers. There are also varying levels of awareness and comfort of streaming platforms among different age groups. These challenges can become opportunities for businesses who understand their market and can anticipate future change. This research study explores innovations and trends expected to emerge next within the music distribution world.

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How Do You Compare in Digital Fundraising?

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How Do You Compare in Digital Fundraising?

AMT Lab is researching emerging digital fundraising tools so that arts organizations can, hopefully, take a bigger part of the 14% increase in online giving. With $380 billion dollars of giving in the USA in 2017 and more people than ever giving online, the future of fundraising is changing before us.  And don't be fooled -- the majority of the online donors were older than 49 years old.  To understand how the arts can maximize current and emerging fundraising opportunities, a benchmark of what is happening in the field today is underway.