In an earlier article, we explored how live music concerts are evolving beyond mere performances into expansive, immersive storyworlds, using Silence Wang’s One Hundred Thousand Volts tour and its fictional setting of “Romance City” as a pioneering case study. By adapting world-building frameworks traditionally found in film, literature, and gaming—specifically the core principles of invention, completeness, and consistency—Wang transformed his stage into a dynamic socio-ecological system where the audience's emotional participation actively powered the narrative environment. Building upon this foundation of visual and spatial storytelling, this article will delve into the auditory and transmedia expansions of Romance City, examining the strategic role of sound and musical arrangement, the development of one of the world's first XR interactive concert films, and the unique integration of a "Concert Artbook" to deepen audience immersion and IP expansion.
How do you create an audience experience that drives not a one time purchase but a fan for life? Live concerts need to consider creating immersive worlds that engage fans before, during, and after their 2 - 3 hours in the space. This article uses a case study to unpack exactly how to to expand IP and build a world that creates a career sustaining model.
Turn-based games often rely on scripted opponents that are predictable, exploitable, and strategically limited. Through case studies from Final Fantasy X and Pokémon Trading Card Game Live, this article examines how current game AI falls short of creating engaging tactical experiences and explores whether more intelligent, adaptive opponents could improve player enjoyment and game design.
In Part II, this research moves from market context and prior literature to empirical analysis and actionable strategy. While Part I established the streaming landscape, reviewed existing research on Gen Z and millennials’ consuming behavior, Part II presents findings from the online survey and interviews with industry experts. Synthesizing these primary insights with our secondary literature review, we identify what drives and what undermines the subscriber loyalty among 18–34 age group, and conclude with six recommendations for Roku across its SVOD, FAST, and AVOD platform ecosystem.
This study examines what drives loyalty among 18-34 age streaming consumers. The problem we looked to solve through our study is how Roku can better reach older Gen Z (18-24) and younger millennials (25-34) and retain them, beyond an initial one-time acquisition. This is especially relevant in an age where streamers are continually competing with each other and other media companies for the consumer's attention. Part I analyzes the conceptual groundwork for our research, tracing the evolution of the streaming market, reviewing prior literature on Gen Z and millennial viewing habits, and introducing our mixed-methods research approach. Part II of this research will present the empirical findings, industry interview insights, and final analysis and recommendations for Roku.
Shifting audience interests towards interactive and shareable experiences has led many museums to explore the potential of digital engagement tools. Given the costs and changes typically required for successful digital integration, museum staff must first ask themselves why their institution should consider investing in emerging technologies and what they hope to achieve from such an investment.
Immersive Experiences (AR, VR, and mixed reality) are emerging in the performing arts world. Let’s take a close look to gain a better understanding of the reasons why performing arts organizations implement these kinds of technology and discover whether it was worth the investment at this time in the technology’s development.
There are a lot of options for how people may choose to allocate their time, attention, and financial resources. To an extent there is competition in the cultural sector between museums, theaters, and other similar organizations, but external options, such as other forms of entertainment or educational technology, present a plethora of choices for the consumer. With that in mind, as we start the year let’s take a brief scan of what was hot in the tech world through the 2018 holiday season, and what appears to be on the horizon.
Technical innovations are increasing opportunities for patrons who have low or no vision to engage with the arts. There are four dominant approaches for serving these members of the community: seeing through touch tours, beacon technology, audio description, and applications on personal devices.
Image credit: National Park Service
Artificial Intelligence is opening up a new world of possibilities for arts organizations in terms of programmatic offerings, guest services, and management. A recent convening of the American Alliance of Museums, hosted by the Perez Art Museum Miami, and sponsored by The Knight Foundation and Alley Interactive, brought together museum professionals, technologists, and futurists to discuss how AI is, and can be used in museums.
This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Cataloging is one of the most labor intensive responsibilities for collections management, requiring the expertise of many art-specialists. It typically is also the most encountered feature of a collection, especially when the actual object is restricted with respect to: preservation, accessibility, and engagement. Digitizing collections challenges traditional paradigms for audience interaction, and one private organization leading the progression is ARTMYN.
Touchscreens have altered the way we interact with our world. From scrolling through our Facebook newsfeed, to picking up tickets at the airport kiosk, we use this technology on a daily basis. Today museums around the world are embracing this tool as a way to promote interactive learning. Multi-touch technology, in particular, can create an interactive and collaborative learning environment. But what exactly is multi-touch technology?
More and more arts organizations are investing in digital video production as a means of engaging audiences who want to know more about arts programming. These audiences connect across a spectrum of devices, so knowing how audiences consume video will help organizations create the best format for engagement. A new survey conducted by Ooyala illuminates these patterns and provides vital insight to the conversation surrounding video distribution.
