AMT Lab is researching emerging digital fundraising tools so that arts organizations can, hopefully, take a bigger part of the 14% increase in online giving. With $380 billion dollars of giving in the USA in 2017 and more people than ever giving online, the future of fundraising is changing before us. And don't be fooled -- the majority of the online donors were older than 49 years old. To understand how the arts can maximize current and emerging fundraising opportunities, a benchmark of what is happening in the field today is underway.
Highlights of 2017 and a mini-preview of what is to come
Final Three: Free Tools and New Ideas from NTC 2017 (Part III of III)
Going Beyond Google: Data Sources and Visualization
Research Update: Crowdfunding with reasonable ROI
White Paper Wednesday: Silicon Valley Philanthropy
Five reasons Why You Should Consider Using a Mobile Bidding App For Your Next Fundraiser Auction
New Publication: Silicon Valley Struggle
In the 21st century, wealth is beginning to concentrate in new fields like technology as opposed to traditional industries. With this in mind, how can arts organizations go about soliciting financial support from this new class of wealthy-elite? This white paper by Jennifer Moreci answers this question by looking at current patterns in philanthropy and specific strategies for engaging donors in Silicon Valley. Read the full report here.
The Giving Pledge: A Start to Engage Tech Philanthropy
To understand why arts organizations have struggled to capture funds from tech billionaires, arts managers and development professionals would do well to recognize what philanthropic sectors they are losing these dollars to, and why. Armed with these insights, arts professionals can then adjust their strategies to better appeal to this new and growing donor segment.
Research Update: Crowd-Funding through Google
With the development of crowd-funding programs through companies such as Kickstarter, Indiegogo, and Patreon, artists have many new ways to generate both funding and visibility. Arts and culture organizations have a harder time competing with individual artists on these platforms. In an effort to assist these organizations as they try to change the world, Google now offers its own crowd-funding platform for nonprofit organizations: Google’s One Today.