Podcast

Podcast Episode #74 - Developing Your Digital Analytics Toolkit

websiteanalyticschartIn this episode of the Technology in the Arts podcast, Molly Hanse talks with Michael Newberry from the Global Analytics Team at OMD, one of the world's leading companies in media communications, about measuring progress in arts organizations and how to develop your digital analytics toolkit as an arts manager.  Their conversation covers analytic tools for your online communications, choosing which data to analyze, making decisions based on data analysis, determining where to invest in advertising, and more. Cool Sites of the Episode:

Google Analytics - It's robust.  It's free.  If you aren't addicted to it yet, you should be.  This tool provides you with all of the basic tools you need to determine how well your website is serving your organization.

Google Insights for Search - Allows you to compare search volume patterns across specific regions, categories, time frames and properties.

Quantcast - Web analytics experts building powerful statistical technology to understand digital media audiences. Offer free and paid levels of audience analysis.

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Podcast Episode #73 - Overview of PatronManager CRM with Gene Carr

PatronManagerCRMIn this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar."  The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations.  What benefits will it provide?  Can small arts organizations afford it?

Podcast Episode #72 - The Ride: Multi-media Theatrical Tourism on Wheels

theride2 In this episode of Technology in the Arts, Brad interviews Brett Jarvis, Technical Supervisor for THE RIDE, a multi-media, multi-discipline production that moves guests through midtown Manhattan on custom-built vehicles, while an ever-changing show featuring actors, performers, and everyday citizens unfolds on the streets before them. THE RIDE rolls out on September 16, 2010.

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Podcast Episode #71 - Audience 2.0, Smartphone Apps and Tips for Working with Developers

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In this episode of Technology in the Arts, Brad and David welcome Jeff Inscho to the Heinz College staff at Carnegie Mellon University and launch into a rowdy conversation featuring:

Cool Site of the Episode: scribdScribd allows you to easily turn any file—such as PDF, Word and PowerPoint—into a web document and connect with readers through their online community, social media sites such as Facebook or Twitter, and search engines like Google.

Podcast Episode #70 - Discussion of "Theatre & Social Media in 2009" with Devon Smith

Social MediaIn this episode of the Technology in the Arts podcast, CAMT marketing assistant Pat Germann interviews Devon Smith, director of research and analysis for Yale Repertory Theatre, about her recent report "Theatre & Social Media in 2009." Devon Smith holds an MBA from Yale School of Management, an MFA in Theatre Management from the Yale School of Drama, a Bachelors of Business Administration and a Bachelors of Arts from the University of Washington. She is a long time nonprofit manager, social media addict, and has developed a burgeoning interest in cinematography and world travel. With a voracious appetite for blogs & books, she is currently in pursuit of a fabulous, high paying, soul-fulfilling job that combines all of her interests–or, you know, anyone willing to actually hire her.

Read the full report (PDF 5.8 MB) >>

Visit Devon's blog: http://www.devonvsmith.com

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Podcast Episode #69 - Social Media Spotlight on the Mattress Factory

JeffInschoIn this episode of Technology in the Arts, Corwin Christie talks with Jeffrey Inscho, Director of Media and Public Relations for the Mattress Factory - a museum of contemporary installation art, about ways in which arts organizations can develop cost effective technology initiatives and partner with technology providers. Related Links Mattress Factory - Friendship v2.0 SCREEENtxt BrightKite MF iConfess Deep Local

Podcast Episode #68 - Walker Arts Center's Social Media Experiments and Tips for Email Marketing

JustinAndGeneIn this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

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Podcast Episode #67 - Results of the 2009 Ticketing Software Satisfaction Survey

TicketingSoftwareSurvey-image-200px In this episode of Technology in the Arts, Brad chats with the Center for Arts Management and Technology's executive director David Dombrosky and marketing and research assistant Pat Germann about the results of the 2009 Ticketing Software Satisfaction Survey (PDF).

Cool Sites of the Episode

David: ARTSblog Green Papers Pat: Puppeteers Unite

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Podcast Episode #65 - Discussion of TenduTV with Marc Kirschner

Flickr, CC by cybaea In this episode of Technology in the Arts, David interviews Marc Kirschner, the founder and General Manager of TenduTV, which delivers high-quality concert dance, documentaries, original programming and screendance to over 20 million US televisions, and to every household with a broadband internet connection.

TenduTV is making a special announcement today at the Association of Performing Arts Presenters Conference in New York City.

(Photo: Flickr, CC by Grzegorz Chorus)

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