Guest contributor, Beth Geatches, attended the National Arts Marketing Project conference in Memphis Tennessee. She gathered opinions from major players in the Arts Marketing field. Listen to their opinions on our latest Podcast.
Not sure how programmatic marketing works? Bill Updegraff of Grapeseed Media reveals all
In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.
Click here to read the interview.
In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.
Click here to read the interview.
In the second part of her interview, Reena S. Goodwin, the Digital Communications Manager at the Cleveland Museum of Art, expands on the use of social media for museum events, the challenges associated with social media, and making “connections with audiences, not for them.” Click here to read the full interview.
Woolly Mammoth Theatre Co. in Washington, DC has been getting a lot of press lately about their re-launch of the Pulitzer-Prize winning play "Clybourne Park". Along with the production, Woolly Mammoth has begun an innovative audience engagement campaign that includes many social media platforms. In this podcast, Rachel Grossman (Connectivity Director for the theater) answers questions about social media planning, what "connectivity" actually means, and integrating efforts across platforms.[display_podcast]
This episode serves as a farewell to Amelia Northrup who has been working with the Technology in the Arts for the past two years while she completed her Master in Arts Management degree at Carnegie Mellon. We wish her the best of luck in her new adventures in the field!
In this episode, Amelia talks with Bill Predmore, Founder and President of POP - an interactive marketing agency crafting innovative experiences for the web, mobile devices and emerging technologies. Their discussion focuses on CloudTix, a new platform for mobile ticketing experiences which allows patron's to learn more about a performance, view multimedia content, select their seats, and purchase tickets from within an easy-to-use mobile application.
In this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets. Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!
Cool Sites of the Episode:
In this episode, David talks with Chris Elam from Misnomer Dance Theater about the upcoming launch of the Audience Engagement Platform, an innovative web-based communications network designed to connect artists, and the environments within which they work, with their audiences – patrons, contributors, the media, and potential funders. First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam's leadership. The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences. Artists will also have the opportunity to see what types of engagement activities their peers are creating.
According to Elam and the AEP team:
Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.
Cool Sites of the Episode: AEPlatform - The online space for staying up-to-date on the Audience Engagement Platform
Misnomer Dance Theater - So you've heard about their work with AEP, now check out their amazing work in dance
For this end-of-year podcast episode, we take a look at numerous trends in the technology sector and their implications for nonprofit arts and culture organizations. David talks with Brian Newman, author of the essay "Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector" from the recently published 20UNDER40: Re-Inventing the Arts and Arts Education for the 21st Century. Their conversation explores ways in which the trends identified in Brian's essay will impact the creative sector as well as how arts organizations can adapt to these shifts in our culture. Topics include: downsizing and mergers, with-profit collaborations, disintermediation and the new role for curators, particpatory culture, electracy, and more.
Cool Sites of the Episode
The Long Tail - Wired editor Chris Anderson's book about the potential power of niche markets.
The Participatory Museum - Nina K. Simon's guide to making cultural institutions more dynamic, relevant and essential.