Not sure how programmatic marketing works? Bill Updegraff of Grapeseed Media reveals all
Ceci Dadisman, Palm Beach Opera's Director of PR and Marketing, sat down with AMTLab to talk about her work and how she utilizes a variety of digital platforms to market more effectively and increase audience engagement. She also offered numerous tips about how arts organizations can get started in the world of new media.
Ella Baff, Artistic and Executive Director of Jacob’s Pillow visited Carnegie Mellon on Tuesday February 28. The following addendum to last week’s blog post is a result of online conversations with Jacob's Pillow General Manager Connie Chin. Andre Bouchard: Could you talk about the development process of the Virtual Pillow? How did you decide what features to put in? How did the process unfold?
Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.
David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites. This interview is chocked full of tips and tools for using WordPress effectively.
Cool Sites of the Episode
Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.
WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.
WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site. This directory allows you to search over 12,000 plug-ins to find the right ones for your website.
In this second podcast episode in a three-part series (1 | 3) featuring interviews from the National Arts Marketing Project conference, we talk with three arts professionals about their marketing successes (and some misfires). We lead off the episode with Amelia Northrup interviewing Sara Billman from the University Musical Society about the UMS Lobby - a virtual space, accessible year-round, where UMS offers multiple streams of engagement activities.
Next up, David Dombrosky talks with Robert Gore from Theatre Development Fund (TDF) about strategic tips for success with Facebook ads. These tips are simple and easy for any arts organization to implement.
Finally, Amelia wraps up the episode by interviewing the Susannah Greenwood (aka The Princess) of Artsopolis, the Silicon Valley’s ultimate online guide to arts and culture, about the various online marketing strategies that Artsopolis has employed (both successful and not-so-much) as well as ways to engage Gen Y audiences.
In the first in a three-part series of podcast episodes (2 | 3) featuring interviews from the National Arts Marketing Project Conference, David talks with Ron Evans from Group of Minds Arts Marketing and Technology Consultants about the events and phenomena of interest during the conference. The conversation includes:
- Live streaming video during arts conferences - Conference participants using Twitter to communicate with each other and those unable to attend - Notable plenaries and panel sessions - Tips for arts conference planners - The art of conference presentations - Minimalism vs Bullet Crazy - Reasons to lose your NAMP Conference virginity
Cool Sites of the Episode:
Technology in the Arts' Conference Recap Videos on Vimeo - Imagine a cross between The View and an arts conference. 'Nuff said.
NAMP 2010 on Livestream - The NAMP Conference provided live streaming video for two plenaries and one panel session to the general public courtesy of support from Livestream.
Twitter Discussion for NAMP 2010 - The use of Twitter to communicate with each other exploded among attendees at this year's NAMP Conference with over 5,000 tweets during the 3.5 day event.
Backupify - Daily online backup for your social media and software-as-a-service data.
Presentations on Google Docs - Allows you to keep your presentation in a tab within your browser so that you can jump between the presentation and online content.
In this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar." The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations. What benefits will it provide? Can small arts organizations afford it?
2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00
Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This webinar will focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.
Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:
- How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
- How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
- How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.
Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.
In this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message