In this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar." The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations. What benefits will it provide? Can small arts organizations afford it?