2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00

Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This webinar will focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.

Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:

How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.

Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.