AMT Lab Chief Editor, Samantha Sonnet, and Executive Director, Brett Crawford, discuss the current Google antitrust lawsuit and potential social media alternatives for arts organizations looking to expand their outreach and platform participation.
Podcast Episode #82 - Tech Tips for Small Arts Organizations
In this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets.
Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!
Cool Sites of the Episode:
Podcast Episode #77 - The Efficacy of Multimedia Arts Promotion and Best Practices for WordPress Sites
This is the third and final installment of our series of podcasts (1 | 2 ) featuring interviews from the National Arts Marketing Project Conference.
Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.
David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites. This interview is chocked full of tips and tools for using WordPress effectively.
Cool Sites of the Episode
Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.
WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.
WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site. This directory allows you to search over 12,000 plug-ins to find the right ones for your website.
May 11th Webinar - Market Smarter with Google and Facebook!
2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00
Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This webinar will focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.
Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:
- How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
- How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
- How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.
Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.