Jill Robinson, President and CEO of TRG Arts, gave a talk at Carnegie Mellon recently. Afterwards we sat down with her to discuss technology and data for arts consulting.
Founder and CEO of TRG Arts, Rick Lester recently visited Carnegie Mellon University to discuss the implications of "big data" on arts organizations across the country. Afterward Rick sat down with Technology in the Arts to share insights on current trends in patron behavior, suggestions for new or under-resourced ventures, and desired skills for emerging arts managers. Listen in on our conversation through SoundCloud (above).
Ella Baff, Artistic and Executive Director of Jacob’s Pillow visited Carnegie Mellon on Tuesday February 28. The following addendum to last week’s blog post is a result of online conversations with Jacob's Pillow General Manager Connie Chin. Andre Bouchard: Could you talk about the development process of the Virtual Pillow? How did you decide what features to put in? How did the process unfold?
In this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets. Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!
Cool Sites of the Episode:
Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.
David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites. This interview is chocked full of tips and tools for using WordPress effectively.
Cool Sites of the Episode
Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.
WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.
WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site. This directory allows you to search over 12,000 plug-ins to find the right ones for your website.
In this episode of the Technology in the Arts podcast, Molly Hanse talks with Michael Newberry from the Global Analytics Team at OMD, one of the world's leading companies in media communications, about measuring progress in arts organizations and how to develop your digital analytics toolkit as an arts manager. Their conversation covers analytic tools for your online communications, choosing which data to analyze, making decisions based on data analysis, determining where to invest in advertising, and more. Cool Sites of the Episode:
Google Analytics - It's robust. It's free. If you aren't addicted to it yet, you should be. This tool provides you with all of the basic tools you need to determine how well your website is serving your organization.
Google Insights for Search - Allows you to compare search volume patterns across specific regions, categories, time frames and properties.
Quantcast - Web analytics experts building powerful statistical technology to understand digital media audiences. Offer free and paid levels of audience analysis.