Recently AMT Lab Contributor Stewart Urist sat down to talk with Lynne Conner, a professor at Colby College and author of the book Audience Engagement and the Role of Arts Talk in the Digital Era. What followed was a rousing conversation about her book as well as the idea of meaningful audience engagement and how arts organizations are--and are not--doing this correctly.
Interweaving Social: An Interview with The Royal Shakespeare Company's Sarah Ellis, Part 1
In the first part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), discusses the inspiration, preparation, and implementation of Midsummer Night’s Dreaming, a rendition of Shakespeare’s A Midsummer Night’s Dream hosted largely online, in real-time over the course of 3 days. Ms. Ellis sits down with AMT Lab's Kristen Sorek West to discuss how, together with Google’s Creative Lab, the RSC brought to life over 50 characters using numerous social media profiles, characterized content, and real-time conversations with audiences.
Interview with Fractured Atlas' Selena Juneau-Vogel: The philosophy of Artful.ly and the future of CRM software
This week, I spoke with Selena Juneau-Vogel, Artful.ly’s Program Director, who has been with the project almost since the beginning. Our wide-ranging conversation covered everything from past names of the project, such as ATHENA (don’t ask her what it stands for, nobody could remember), to the future of CRM, which Selena feels will involve “social CRM”—the integration of social media into patron records. Listen to the whole piece below to hear more about how:
Interview with Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally
When it comes to audience engagement, Washington DC's Woolly Mammoth Theatre Company is considered by many to be one of the rock-stars. During its 30th anniversary season (2009-2010), Woolly created an entirely new "Connectivity Department" tasked with taking audience outreach to a new level. Guided by the mission "...to ignite an explosive engagement between theatre artists and the community..." Woolly has created remarkable lobby experiences, interacted more directly with audience members, and been inspired to utilize a slew of social media tools in an effort to keep the conversation around its art constantly flowing.
Interview with Ceci Dadisman: Online Marketing and Audience Engagment
Ceci Dadisman, Palm Beach Opera's Director of PR and Marketing, sat down with AMTLab to talk about her work and how she utilizes a variety of digital platforms to market more effectively and increase audience engagement. She also offered numerous tips about how arts organizations can get started in the world of new media.
The Human Touch: Audience Insights from the Met
During the recent flurry of final exams, Donna Williams, Chief Audience Development Officer at the Metropolitan Museum of Art, and Katherine Nemeth, Assistant College Marketing Coordinator, visited the Masters of Arts Management program here at Carnegie Mellon University to share their thoughts on cultivating diverse arts audiences. With the resources of one of the world’s preeminent art museums, including a robust digital media department that develops impressive audio, visual, and interactive content across multiple channels, we thought surely technology must play an integral part in the endeavor to make the Met accessible and relevant to all.
Interview with Terre Jones, Wolf Trap Foundation for the Performing Arts
Last week, as part of the Master of Arts Management Speaker series, students had the unbelievable opportunity to listen to a talk on leadership by Terre Jones, president and CEO of Wolf Trap Foundation for the Performing Arts. Terre sat down with me afterwords to discuss the importance of technology in the work done by Wolf Trap.