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Interview with Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally

Interview with Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally

When it comes to audience engagement, Washington DC's Woolly Mammoth Theatre Company is considered by many to be one of the rock-stars. During its 30th anniversary season (2009-2010), Woolly created an entirely new "Connectivity Department" tasked with taking audience outreach to a new level. Guided by the mission "...to ignite an explosive engagement between theatre artists and the community..." Woolly has created remarkable lobby experiences, interacted more directly with audience members, and been inspired to utilize a slew of social media tools in an effort to keep the conversation around its art constantly flowing.