Public Policy, creative industries
Ian Hawthorne
Frameworks for Understanding Cultural Policy: ...

This article analyzes Ireland’s emerging position as a global cultural policy case study, focusing on the Basic Income for the Arts (BIA) program and its place within the national framework Culture 2025. While Ireland’s consensus-driven political system, strong arts advocacy networks, and history of support for artist income have enabled an ambitious, research-oriented basic income pilot, the article highlights deeper tensions within cultural policymaking. Drawing on Stephen Hadley’s concept of “cultural policy realism,” it argues that Ireland’s policies—despite their novelty—remain rooted in traditional, instrumentalist views of culture as an economic engine and national branding tool. By contrasting democratization of culture with cultural democracy, the piece situates Ireland’s model between innovation and reversion, emphasizing the need for sustained experimentation, critical evaluation, and more genuinely democratic approaches to cultural support.

Frameworks for Understanding Cultural Policy: Lessons from the Irish Model
Gamification, Research, Artificial Intelligence
Staff Researcher
Part II - The Role of AI in Evolving Game ...

This study advances Part II by translating Scopely’s strategy into an execution plan across three tracks - NPC innovation, intelligent monetization, and ethical LiveOps - supported by new evidence from a 1,159-response consumer survey, nine expert interviews (developers, influencers, and experiential professionals), and secondary industry research. Part I established the market context for AI’s disruptive potential and identified three priorities: live operations evolution, commerce optimization, and advanced player analytics. The goal of this phase is to pinpoint the highest-leverage AI applications that deepen gameplay engagement, convert payment resistance through demonstrated value, and safeguard community trust. Accordingly, Part II outlines actionable playbooks (context-aware NPCs and adaptive narratives), platform tactics (purchase-aligned mobile personalization and cross-play integration), and operational models (behavior-based matchmaking and transparency protocols) designed to drive scalable, technology-led growth while preserving the integrity of shared human play.

Part II - The Role of AI in Evolving Game Ecosystems and Player Dynamics
Artificial Intelligence, entertainment, Research
Staff Researcher
Part I - Beyond the Screen: The Role of AI in ...

This study provides a comprehensive analysis for Scopely to enhance its position as a leader in interactive and mobile gaming, focusing on AI integration in live operations, in-game commerce, and player analytics. The research reveals the urgent need for gaming companies to navigate accelerated AI adoption and evolving player expectations for personalized experiences. The goal is to identify the most impactful AI applications over the next three years and strategies that maximize engagement and monetization while maintaining player trust. Significant to this goal is balancing innovation with ethical considerations, including data privacy and transparency, while recognizing AI's potential to enhance storytelling and create immersive experiences. Employing a mixed-methods approach with industry interviews, a survey of over 1,000 U.S. gamers, and secondary research, Part I establishes the foundation for understanding AI's transformative impact - setting the stage for Part II's empirical findings and strategic recommendations.

Part I - Beyond the Screen: The Role of AI in Evolving Game Ecosystems and Player Dynamics
News & Announcements, museums
Hales Wilson
Byte-Sized Culture: The Art of Stealing

A daylight robbery at the Musée du Louvre in mid-October resulted in the theft of eight priceless pieces from the French Crown Jewels housed in the Galerie d’Apollon. The incident now serves as an in-depth analysis for arts leaders globally to confront not only external threats, like highly organized professional thieves, but also the complex, internal risk of compromised staff and the urgent need to re-evaluate their security posture, technological investment, and institutional accountability.

Byte-Sized Culture: The Art of Stealing
entertainment, Extended Reality, Digital Futures
Staff Researcher
The Use of Immersive Technology in Live Music: ...

As immersive technologies redefine the live concert experience, artists and virtual idols alike are transforming how audiences engage with music. From Hatsune Miku’s “holographic” performances powered by projection and LED technologies to VR concerts by creators like BlackGryph0n and Gorillaz, extended reality (XR) is blurring the lines between physical and digital performance. This article explores the evolution of Vocaloid software, the artistry behind digital concerts, and the growing influence of augmented and virtual reality in live music. As AR and VR become more accessible, musicians and fans alike are discovering new ways to connect—reshaping what it means to perform, attend, and experience music in the digital age.

The Use of Immersive Technology in Live Music: Vocaloid, Digital Concerts and XR Implementation
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VR and Cultural Heritage Recreation

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VR and Cultural Heritage Recreation

As museums and heritage attractions are restricted by distancing and capacity rule during the COVID-19 pandemic, digital strategies undoubtedly gather more interest than ever before. Virtual Reality (VR) has been put to use in the cultural sector a way to deliver exciting and immersive exhibitions. The communication between archaeologists and technicians is critical for the accuracy of the VR reconstruction and museums should work closely with their technology team and emphasize their obligation to public education in these creations. This insures that museums can keep the integrity of cultural heritage exhibits while providing an exciting and immersive educational experience of the past with technology that looks toward the future.

Living in a Deepfake World

Living in a Deepfake World

Deepfakes, or AI-generated synthetic media, are becoming increasingly prominent in the digital age and are being used across industries more frequently than ever before. Unlike common uses of AI that modify existing media given, AI that generate Deepfakes attempt to simulate that media, often using an individual’s likeness as a source of AI learning. Deepfakes can be a fun experiment for swapping faces, but they present a wide variety of malicious uses that has permanently altered the trust and engagement of media. Thus, society must continue to challenge the validity of sources and find new ways to protect media and the truth.

What is MR and How Does it Create Exceptionally Immersive Experiences?

What is MR and How Does it Create Exceptionally Immersive Experiences?

MR, or Mixed Reality, is appearing across the arts world, but its actual meaning is not well understood. A strong beginning includes a foundational understanding of the concepts of reality and virtuality. The future application of MR technology is unlimited, increasing the possibility of creating experiences that reflect what is seen in sci-fi films. While many practitioners believe that MR is the future, the technology lacks popularity in the consumer market. However, with the continuous development of MR technology, more cost-effective solutions will be found, and the future of a truly immersive experience will come.

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Bringing Stories to Life: How Pixar Accomplishes Realistic Animation

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Bringing Stories to Life: How Pixar Accomplishes Realistic Animation

Pixar revolutionized the animation industry through innovative technology and incredible storytelling. It was responsible for core developments in computer graphics history, blending technology and arts to make many of their films possible, leading to its massive success. 3D computer modeling technology has not only allowed for more efficient and faster animating, but it has opened the door for more people who are interested in joining the industry. It now easier than ever to download these softwares and begin learning how to animate. For artists in industry, there is not longer a limitation in the art that is waiting to be created – their visions can become a reality with the continual development of advanced animation technology.

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Could It Be Sentience or Just Expert Coding? The Emerging Role of Robots in the Arts

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Could It Be Sentience or Just Expert Coding? The Emerging Role of Robots in the Arts

Few innovations represent the intersection of humanity and technology more famously than that of the robot. Like art, robots are the result of humanity’s urge to create something new in its own image – and, also like art, they have become an inescapable part of our world. In a post-pandemic world whose inhabitants have become accustomed to virtual experiences, these robotic arts roles, including facilitating virtual museum visits, performing through a computer program rather than a script, and creating what maybe approaching original and creative art, are probably here to stay.

Artistic Futures: Digital Interactive Installations

Artistic Futures: Digital Interactive Installations

The concept of interactivity in the artistic field became popular in the 1950s due to the realization that interactive art could serve as a bridge between connecting artists and audiences in new ways. More importantly, audiences were able to become part of the artwork through their expression in experiencing the artistic process. These advances have led to greater accessibility in individuals’ artistic experiences. Moreover, the physical return to museums and galleries post-covid enhances digital interactive installations since audiences can experience this art live in a physical space, fostering a new sense of curiosity and community. The more frequent implementation of digital interactive installations in the technological age is just the beginning of its artistic evolution. The digital world of art is a hub of creativity and eager exploration, paving the way for a bright and innovative future for a fairly new form of art.

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Exploring Accessible Technology in Theatre: Captioning

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Exploring Accessible Technology in Theatre: Captioning

According to the National Institute on Deafness and Other Communication Disorders, one in eight people in the United States ages 12+ have hearing loss in both ears. Given the prevalence of hearing loss in the United States, it is in performing arts’ organizations best interest to include solutions to make their work as accessible as possible. Disability advocates have spoken out about the need for better accessibility in the arts. No matter the medium captionins is provided, whether looking off stage, at a handheld device, or directly through the lenes of AR-supported glasses, all techonolgies are ensure that the theatre is a welcoming place for all.

Business Intelligence & Analytics in the Arts

Business Intelligence & Analytics in the Arts

The idea of collecting data is not new within the nonprofit world. Today, community-facing nonprofits are realizing how critical data collection is in achieving and reporting on their missions. According to the most recent edition of Salesforce’s Nonprofit Trends Report, organizations that ranked higher for digital maturity, or their ability to leverage data to inform decision-making, had a greater likelihood of exceeding goals during (and after) the COVID-19 pandemic. As more user-friendly technology are applied in CRM systems, the obstacles of domain knowledge are diminishing. This results in a positive implication of what these systems can do for nonprofits and how it can transform how these organizations are run. However, the lack of budget and training resources makes the obtention of these systems unlikely for many nonprofit organizations.

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Holograms: Where Physics & Art Collide

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Holograms: Where Physics & Art Collide

“Help me Obi-Wan Kenobi. You’re my only hope.” The iconic opening scenes from the original Star Wars film, A New Hope, epitomize what we think of when we consider the word “hologram.” In the minds of science fiction fans everywhere, the hologram is a concept that evokes feelings of wonder at the possibilities for technological advances. Whether someone is a fan of science fiction or not, it can be agreed that holograms have had a distinct impact on the arts. Although they were not initially intended for anything other than scientific use, holograms made their way into the public’s imagination and conjured up ideas of the future of technological advances.

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Aristotle & Gaming Case Studies (Tragedy is Fun: Aristotle Revisited)

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Aristotle & Gaming Case Studies (Tragedy is Fun: Aristotle Revisited)

As noted in How Video Games Can Serve as an Engagement Experience, video games, particularly RPGs, are widely popular and engaging with exceptional character and plot structure. The Elder Scrolls V: Skyrim and The Witcher 3: Wild Hunt exemplify Aristotle’s model of dramatic tragedy in a modern form. These case studies prove that video games are fun, tragedy is fun, and by marrying the two, arts organizations can experiment with exciting new forms of audience engagement!

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How Video Games Can Serve as an Engagement Experience

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How Video Games Can Serve as an Engagement Experience

The expansion of technology has enabled a wide array artistic growth in innumerable forms - often taking a life or genre of its own. One artistic form that has dominated the market since technology has become common in society is video games. The materials below serve as introductory infographics for arts organizations, detailing core considerations and a streamlined video game planning process. Additionally, it lists common employees needed to conduct video game production, common engines and coding languages used and their learning difficulty levels, so that arts organizations can jumpstart their gaming creations of their already-mastered craft.

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NFTs Legal Considerations and Implications

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NFTs Legal Considerations and Implications

In early 2021, the $69M sale of Everydays – The First 100 days, by Beeple, sprung NFTs from a niche but growing section of the digital art world into the mainstream public consciousness. Google searches for NFTs skyrocketed. Saturday Night Live spoofed the rapid sector growth with a parody of Emenim’s “Without Me” entitled “What the Hell’s an NFT.” A 10 second clip of the sketch was subsequently turned into an NFT which sold for $365,000. As pop culture awoke to and embraced this facet of the digital art world, so too has the urgency for artists, museums, and collectors to understand the rapidly evolving legal considerations within the NFT space.

Welcome to the 2021-2022 Year of AMT Lab!

Welcome to the 2021-2022 Year of AMT Lab!

We are busy kicking it back into high gear here at the Arts Management & Technology Laboratory, and I hope that you’ve enjoyed the steady stream of our summer content! My name is Liz, and I am thrilled to be taking on the role as Chief Editor of Research for 2021-2022. Lutie Rodriguez, last year’s Chief Editor, focused on the intersection of arts, technology, and policy, in addition to the ever-changing realities of the global pandemic. This year, we will investigate how arts organizations are using technology to adapt through Covid-19, as well as topics such as Climate Justice, Big Tech, Gaming, and the always-fascinating subjects of Blockchain and NFTs.

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Positive Implications of Deepfake Technology in the Arts and Culture

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Positive Implications of Deepfake Technology in the Arts and Culture

Deepfakes, one of the hottest topics to burst onto the technology scene in the last five years, have received a lot of negative publicity because of the risks they can present in the hands of bad actors. However, when used in good faith, they have many positive and exciting uses within the arts and culture sector. This report will briefly explain what deepfakes are and how they work, as well as some of their weaknesses and negative implications. Additionally, three case studies will examine the positive ways in which deepfakes can be used in artistic and cultural institutions.

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Using Augmented Reality in Classical Music

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Using Augmented Reality in Classical Music

How can the visual technology of augmented reality be used to enhance audience engagement with classical music and in the music industry as a whole? In the arts realm, AR has been used in both the classical music and popular music realms to cultivate audience engagement with visual components to the listening experience. This article provides an overview of AR as a technology and its usage in the music industry.

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The Streaming Wars in 2021: Netflix, HBO Max, and Disney+

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The Streaming Wars in 2021: Netflix, HBO Max, and Disney+

Streaming services have won the battle over the box, and now the streaming war is in full gear. Netflix, HBO Max, and Disney+ have taken differing approaches to capturing a competitive advantage to be the top streaming service users turn to. Read about where they stand in this research by Helen Hejran.

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How VR and AR are Changing the World of Immersive Theater

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How VR and AR are Changing the World of Immersive Theater

In the ever-changing and technologically advanced age that we are currently in, there are integrations of new technologies into our lives almost everyday, and the arts are no exception. The world of theater, especially that of immersive theater, has been experiencing a technological revolution of its own thanks to advancements in and the adoption of virtual reality (VR) and augmented reality (AR). Contributor Amelia Stevens explores this in her research.

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NFTs and Arts Management

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NFTs and Arts Management

As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.