Data, Digital Futures
Staff Researcher
Digital Colonialism in the Global Sphere

Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.

Digital Colonialism in the Global Sphere
entertainment, Film
Staff Researcher
Part I: Playing the Game: The Convergence of ...

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

Part I: Playing the Game: The Convergence of Video
Artificial Intelligence, Conferences, museums
Brett Crawford
Future of Museums Summit 2024 Key Takeaways

Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.

Future of Museums Summit 2024 Key Takeaways
Analytics, Data, Management
Ian Hawthorne
Data Cultures Part II: Breaking Free from the ...

An overemphasis on data-driven work within the nonprofit sector has been shown to result in cycles of disempowerment, driven by third-party data demands of funding bodies.. This compounds due to the many market orientations nonprofits need to adopt, particularly prevalent among the arts. A key to navigating these markets and funder requirements lies in identifying a specific data culture best fit for your organization and investing in resources and training in order to achieve that framework sustainably.

Data Cultures Part II: Breaking Free from the Cycle of Disempowerment
Accessibility, Artificial Intelligence, museums
Staff Researcher
Envisioning the Future of Museum Accessibility ...

With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.

Envisioning the Future of Museum Accessibility Through Artificial Intelligence

Marketing

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2015 Ticketing Software Survey Release

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2015 Ticketing Software Survey Release

The AMT Lab researchers and editorial staff are proud to announce the release of the 2015 Ticketing Software Survey.  After 3 surveys across 6 years, the research team is happy to announce that ticketing software systems are meeting most of the needs faced by arts institutions. Yet there are significant differences in feature use and perceived importance when analyzed across budget size, geographic area or discipline.  In addition to deep analysis of the data, the report includes an appendix of every question and the raw data. Vendors and institutions will find this report useful for future decision-making and grant writing.

Idealware's Infographics for Outreach, Advocacy, and Marketing Webinar

Idealware's Infographics for Outreach, Advocacy, and Marketing Webinar

Contributors Aoni Wang and Giorgia Gandolfini recently attended Idealware’s webinar, Infographics for Outreach, Advocacy, and Marketing: From Data to Design . This talk delved deeply into strategies for successful design of infographics.

Per Idealware, an infographic is an image that presents data, transferring numbers into a comprehensive visual narrative.  Infographics have become very popular among organizations, as they are generally easier to understand and more effective at communicating data to the population at-large than traditional spreadsheets and reports. Infographics attract attention and provide new ways for visitors to engage with data.

Data That Matters: Three More Metrics to Grow Audiences and Revenue

Data That Matters: Three More Metrics to Grow Audiences and Revenue

This article is cross-posted on the blog Analysis from TRG Arts.

Read the first post in this two-post series here.

Last month, I wrote about the overwhelming amount of data produced by the sophisticated database systems now common in the arts industry. My commentary on the “analysis paralysis” that can result caught the attention of many of our readers. We’re glad, because 20 years of consulting work has taught us this: data-driven hard work works.

Data That Matters: Three Metrics to Grow Audience Relationships

Data That Matters: Three Metrics to Grow Audience Relationships

This article is cross-posted on the blog Analysis from TRG Arts.

With the arts and cultural annual conference season in full swing, we’re thrilled to see the priority that integrated patron loyalty now has in field dialogue. Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.

Opera America: Celebrating 13 Companies’ Strategies for Audience Development

Opera America: Celebrating 13 Companies’ Strategies for Audience Development

This week, Opera America announced the thirteen opera companies selected to share $300,000 in grants to support programs and projects that increase first-time opera attendance and return visits. The individual grants range from $7,500 to $30,000. The thirteen companies (and their projects) are:

Gamification in the Arts part 4: Gamification for Marketing

In past articles we tackled analysis of gamification as a tool for arts organizations as well as some methodology about how to design a game or game elements.  This post will relate to how gamification can be used as a tool for marketing efforts. Gamification can be message, channel, and even marketing education.  A game can be a marketing channel of its own for your organization or it can reside within a number of other channels.

Gamification in the Arts, Part 3: Game Design

Gamification in the Arts, Part 3: Game Design

Game design is, unfortunately, something that not many people are skilled at.  The chances of being able to find and hire an experienced game designer in your area is slim.  This leaves two options: consultants, or the process of educated trial and error.  The iterative process:  create a game, try it out, go back to the drawing board and improve it, try again. Almost anyone can ultimately find success in designing a game layer for use with a marketing, development, or educational effort

Want to succeed in social media marketing? Work with influencers!

Want to succeed in social media marketing? Work with influencers!

Are you the one who used to think the number of fans reflects the effectiveness of a social media campaign? According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating a social marketing campaign. However, this changes when people are getting more sophisticated about using social media—they do not take seriously the “like” button anymore. Now, we need to realize that social influencers, who can spread a brand’s message effectively, considerably determine the success of a social media campaign.