Current — AMT Lab @ CMU

Jill Robinson

Data That Matters: Three More Metrics to Grow Audiences and Revenue

Data That Matters: Three More Metrics to Grow Audiences and Revenue

This article is cross-posted on the blog Analysis from TRG Arts.

Read the first post in this two-post series here.

Last month, I wrote about the overwhelming amount of data produced by the sophisticated database systems now common in the arts industry. My commentary on the “analysis paralysis” that can result caught the attention of many of our readers. We’re glad, because 20 years of consulting work has taught us this: data-driven hard work works.

Data That Matters: Three Metrics to Grow Audience Relationships

Data That Matters: Three Metrics to Grow Audience Relationships

This article is cross-posted on the blog Analysis from TRG Arts.

With the arts and cultural annual conference season in full swing, we’re thrilled to see the priority that integrated patron loyalty now has in field dialogue. Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.