AMT Lab Contributor Kate Martin joins the conversation around The Metropolitan Museum of Art's new logo. What lessons can arts managers learn from the way the Met went about this rebranding initiative?
Learning From Leaders: Data Practices in the Opera Industry
How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.
Our Brains Are In-Love With Visual Data
New Infographic: Beacons for Performing Arts Managers
Are you curious about beacon technology? Perhaps you're wondering how you should go about choosing a beacon hardware provider. Or maybe you are considering how you would use this technology in your performing arts organization. AMT Lab Contributor Kate Martin has created an infographic to get you started answering these questions.
Are Subscriptions Dead?
For years we have heard about the decline of subscription sales and revenue across the arts. TCG’s Theatre Facts 2014, for example, showed how “both single ticket and subscription sales were at a 5-year low in 2014.” Subscriptions specifically declined by 6%. However, according to a new study commissioned by the League of American Orchestras and conducted by the Oliver Wyman consulting firm, perhaps the issue is not subscriptions themselves, but the manner in which we have traditionally packaged and sold them.
21st Century Lessons from Capacity Interactive's Digital Marketing Bootcamp
Guest Correspondent Randolph Jones of the Oregon Shakespeare Festival attended Capacity Interactive's 2015 Digital Marketing and left elated and hopeful. The conference focused on the intersection of technology, marketing, and the arts and featured presenters from across the sector. To learn more about what these presenters had to say, and to see what insight Jones draws himself, read the full article here.
From Strategy to Analysis: A Guide to Navigating Google Analytics
Whether working in digital or traditional channels, quantifying impact and engagement is a challenge. Often, it is difficult to find the causal link between marketing efforts and programmatic success. It can also be confusing to figure out how to effectively use Google Analytics, which, when mastered, can be used as a tool to identify successful communication strategies and observe user behavior.
Our latest publication, From Strategy to Analysis: A Guide to Navigating Google Analytics, gives arts managers a potential solution. Drawing parallels to the scientific method, this paper gives a complete step-by-step process using a theoretical case study organization to illustrate how an arts manager can use Google Analytics to achieve their organizational goals.
2015 Ticketing Software Survey Release
The AMT Lab researchers and editorial staff are proud to announce the release of the 2015 Ticketing Software Survey. After 3 surveys across 6 years, the research team is happy to announce that ticketing software systems are meeting most of the needs faced by arts institutions. Yet there are significant differences in feature use and perceived importance when analyzed across budget size, geographic area or discipline. In addition to deep analysis of the data, the report includes an appendix of every question and the raw data. Vendors and institutions will find this report useful for future decision-making and grant writing.
Idealware's Infographics for Outreach, Advocacy, and Marketing Webinar
Contributors Aoni Wang and Giorgia Gandolfini recently attended Idealware’s webinar, Infographics for Outreach, Advocacy, and Marketing: From Data to Design . This talk delved deeply into strategies for successful design of infographics.
Per Idealware, an infographic is an image that presents data, transferring numbers into a comprehensive visual narrative. Infographics have become very popular among organizations, as they are generally easier to understand and more effective at communicating data to the population at-large than traditional spreadsheets and reports. Infographics attract attention and provide new ways for visitors to engage with data.
Data That Matters: Three More Metrics to Grow Audiences and Revenue
This article is cross-posted on the blog Analysis from TRG Arts.
Read the first post in this two-post series here.
Last month, I wrote about the overwhelming amount of data produced by the sophisticated database systems now common in the arts industry. My commentary on the “analysis paralysis” that can result caught the attention of many of our readers. We’re glad, because 20 years of consulting work has taught us this: data-driven hard work works.