Guest Correspondent Randolph Jones of the Oregon Shakespeare Festival attended Capacity Interactive's 2015 Digital Marketing and left elated and hopeful. The conference focused on the intersection of technology, marketing, and the arts and featured presenters from across the sector. To learn more about what these presenters had to say, and to see what insight Jones draws himself, read the full article here.
What Motivates YOUR Audience?
Earlier this year the NEA expanded its analysis of the 2012 Survey of Public Participation in the field to better understand the drivers behind various types of participation, from attendance to art-making. This study, entitled "When the Going Gets Tough," not only provides insight into what barriers affect different types of audiences, but also reveals that there is a significant core group of "interested non-attendees."
Intro to Beacons for Arts Managers
Connecting the real and digital worlds, beacons will prove to be excellent pieces not only for marketing and general propaganda about your specific location, but as informational tools in your local museum or performing arts company. Beacons focus on the consumer, the integral part to any organization regardless of industry. So far, beacons are most common in the retail world, but they can easily be transferable into other industries, like the arts. That’s why you’re here today. Beacons could transform your organization, and I’m here to navigate you through this process in an understandable way.
#TBT: The Arts Manager's Toolkit for Data Management
Here at AMT Lab, we have been sorting through plenty of data as we prepare for tomorrow’s release of the full report from our 2015 National Ticketing Survey (stay tuned!). Today’s throwback is a collection of AMT Lab Articles that discuss tools, stories and best practices for the management and usage of quantitative data in an arts organization. Most of these are a more recent throwback, but even those articles from 2012 still provide invaluable resources for organizational leaders.
Growing Social: How to Make the Most of Your Organization's Social Media Efforts
As many arts marketers, social media gurus, and nonprofit professionals attest, the question for nonprofit arts organizations is no longer whether or not to use social media but rather how to use it most effectively. This shift is reflected by AMT Lab readers’ responses to our 2014 AMT Lab Reader Poll, where a whopping 76% of respondents indicated they would like to see additional research on social media analytics while only 31% indicated interest in research on social media platforms themselves.
To Tweet Seat or Not To Tweet Seat: An Insider's Perspective
The year has come full circle for me and tweet seats. From my first conversation about them last summer at the Theatre Communications Group Annual Conference to the CMU School of Music’s tweet seat initiative this past spring, the last twelve months provided an opportunity to play with this still new (and at times, controversial) audience engagement tool.
So You've Got Some Data...Now What?
We seem to hear it everywhere we go, at conferences, from consultants, and in myriad publications: to run arts organizations more effectively, arts managers need to adopt data-driven business models. An increasing number of data collection tools are emerging on the market with capabilities and price points that have the potential to meet the needs of arts nonprofits, from CRM systems like Artful.ly to social media management software like Buffer. But once you’ve collected some data, how do you use it? Be it information about your patrons, regional demographics, or marketing trends, how can arts organizations take advantage of incoming data?
CMU School of Music Tries Tweet Seats
On January 26, 2014, Carnegie Mellon University’s School of Music offered a little something extra to its audience both in Pittsburgh and afar: tweet seats. Last summer I wrote an article about tweet seats that provides an overview of decisions that need to be made before implementing this heavily debated audience engagement technique. With this advice in mind, the School of Music set out to define how and why tweet seats might be a good idea for live concerts.