Read AMT Lab Publisher Dr. Brett Crawford's take on the newest (and perhaps first) augmented reality phenomenon.
What Data Tells Us About The Future of Nonprofit Arts Institutions
How Organizations Are (Nut)cracking Down on Ticket Scalping
AMT Lab contributor Katie Grennan discusses prevention and damage control strategies with both The Pittsburgh Ballet Theatre (PBT) and Ballet Austin based on their recent scalping experiences in order to find out how arts organizations can prevent damage to their reputation and to their organization caused by ticket scalpers.
The Metropolitan Museum of Art’s Rebranding & New Identity
Learning From Leaders: Data Practices in the Opera Industry
How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.
Our Brains Are In-Love With Visual Data
New Infographic: Beacons for Performing Arts Managers
Are you curious about beacon technology? Perhaps you're wondering how you should go about choosing a beacon hardware provider. Or maybe you are considering how you would use this technology in your performing arts organization. AMT Lab Contributor Kate Martin has created an infographic to get you started answering these questions.
Are Subscriptions Dead?
For years we have heard about the decline of subscription sales and revenue across the arts. TCG’s Theatre Facts 2014, for example, showed how “both single ticket and subscription sales were at a 5-year low in 2014.” Subscriptions specifically declined by 6%. However, according to a new study commissioned by the League of American Orchestras and conducted by the Oliver Wyman consulting firm, perhaps the issue is not subscriptions themselves, but the manner in which we have traditionally packaged and sold them.
21st Century Lessons from Capacity Interactive's Digital Marketing Bootcamp
Guest Correspondent Randolph Jones of the Oregon Shakespeare Festival attended Capacity Interactive's 2015 Digital Marketing and left elated and hopeful. The conference focused on the intersection of technology, marketing, and the arts and featured presenters from across the sector. To learn more about what these presenters had to say, and to see what insight Jones draws himself, read the full article here.
From Strategy to Analysis: A Guide to Navigating Google Analytics
Whether working in digital or traditional channels, quantifying impact and engagement is a challenge. Often, it is difficult to find the causal link between marketing efforts and programmatic success. It can also be confusing to figure out how to effectively use Google Analytics, which, when mastered, can be used as a tool to identify successful communication strategies and observe user behavior.
Our latest publication, From Strategy to Analysis: A Guide to Navigating Google Analytics, gives arts managers a potential solution. Drawing parallels to the scientific method, this paper gives a complete step-by-step process using a theoretical case study organization to illustrate how an arts manager can use Google Analytics to achieve their organizational goals.