Audience Engagement

How The Arts Are Harnessing the Power of Artificial Intelligence

How The Arts Are Harnessing the Power of Artificial Intelligence

Artificial intelligence continues to make its way into the main stream and into multiple industry sectors.  The arts are no exception. Over the past few years we have begun to see a wave of organizations use artificial intelligence as a method to both enhance the audience experience and generate new creative expression.

Digital Engagement Strategies for the 21st Century Museum

Digital Engagement Strategies for the 21st Century Museum

Shifting audience interests towards interactive and shareable experiences has led many museums to explore the potential of digital engagement tools. Given the costs and changes typically required for successful digital integration, museum staff must first ask themselves why their institution should consider investing in emerging technologies and what they hope to achieve from such an investment.

Playing with Reality in the Performing Arts: AR, VR, and MR

Playing with Reality in the Performing Arts: AR, VR, and MR

Immersive Experiences (AR, VR, and mixed reality) are emerging in the performing arts world. Let’s take a close look to gain a better understanding of the reasons why performing arts organizations implement these kinds of technology and discover whether it was worth the investment at this time in the technology’s development.

Consumers Spent Big This Holiday Season - What and How Did They Buy, and What May Capture Their Attention Next?

Consumers Spent Big This Holiday Season - What and How Did They Buy, and What May Capture Their Attention Next?

There are a lot of options for how people may choose to allocate their time, attention, and financial resources. To an extent there is competition in the cultural sector between museums, theaters, and other similar organizations, but external options, such as other forms of entertainment or educational technology, present a plethora of choices for the consumer. With that in mind, as we start the year let’s take a brief scan of what was hot in the tech world through the 2018 holiday season, and what appears to be on the horizon.

4 Ways to Increase Accessibility for Low-Vision and Blind Patrons in Art Museums

4 Ways to Increase Accessibility for Low-Vision and Blind Patrons in Art Museums

Technical innovations are increasing opportunities for patrons who have low or no vision to engage with the arts. There are four dominant approaches for serving these members of the community: seeing through touch tours, beacon technology, audio description, and applications on personal devices.

Image credit: National Park Service

Artificial Intelligence In Museums: Chatbots, Social Analytics, and More!

Artificial Intelligence In Museums: Chatbots, Social Analytics, and More!

Artificial Intelligence is opening up a new world of possibilities for arts organizations in terms of programmatic offerings, guest services, and management. A recent convening of the American Alliance of Museums, hosted by the Perez Art Museum Miami, and sponsored by The Knight Foundation and Alley Interactive, brought together museum professionals, technologists, and futurists to discuss how AI is, and can be used in museums.

Requiem For a Stream: Who's Listening to Classical Music

Requiem For a Stream: Who's Listening to Classical Music

This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.  

Camera Precision: How ARTMYN Leverages Digitization for Engagement

Camera Precision: How ARTMYN Leverages Digitization for Engagement

Cataloging is one of the most labor intensive responsibilities for collections management, requiring the expertise of many art-specialists. It typically is also the most encountered feature of a collection, especially when the actual object is restricted with respect to: preservation, accessibility, and engagement. Digitizing collections challenges traditional paradigms for audience interaction,  and one private organization leading the progression is ARTMYN.