In this episode of the Art + Climate series on the Tech in the Arts podcast, join AMT Lab's Lead Researcher Hannah Brainard and Social Media and Marketing Manager Ashley Offman in conversation with Molly Braverman, Director of the Broadway Green Alliance. Molly has worked as a Stage Manager on Broadway, national tours, and regionally, having spent three years on the road with the National Tour of Wicked and continuing to serve as a substitute Stage Manager on Wicked and Hamilton. Molly shares how her work at the Broadway Green Alliance has allowed each member of cast and creative team to be an agent of change in a way that fits their show's needs, how sustainability branches out beyond the environment, and the first step that every organization should take in their sustainability journey.
In this episode of the Art + Climate series on the Tech in the Arts podcast, hear from Sandra Goldmark, an Associate Professor in Theatre at Barnard College and the Senior Assistant Dean for Interdisciplinary Engagement at the Columbia Climate School. A professor, designer, and entrepreneur, Sandra’s work focuses on the circular economy and regenerative climate strategy. She is the founder of Fixup, a New York City-based pop-up repair shop, and the co-creator of the Sustainable Production Toolkit for performing arts organizations.
Can concerts mobilize music fans to climate action? From signing a petition or voting, to participating in a protest - what actions are fans most likely to take when their favorite artists ask them to? Over the last year, Planet Reimagined’s Climate Active Fellows, Caleb Johnson and Li-Ya Mar have been tackling these questions through their project “Amplify: How to Build a Fan-Based Climate Movement.” In this podcast, Caleb and Li-Ya talk with AMT Lab Lead Researcher Hannah Brainard about their research process, sharing some key findings and next steps.
In the second episode of AMT Lab’s Art + Climate podcast series, the conversation continues with Jennifer Torrance, Phipps Conservatory and Botanical Gardens’ Youth Climate Advocacy Committee (YCAC) Coordinator.
In this episode, she talks about her experience attending the recent United Nations Climate Conference, or COP28, with YCAC leader and University of Pittsburgh senior, Anna Bagwell. Though attending a COP conference may be “like trying to drink from a firehose,” Torrance unpacks what a day might look like - from meeting with your observer constituency group and sitting in on negotiations, to networking and other sessions.
Kicking off AMT Lab’s Art + Climate series, Lead Researcher Hannah Brainard talks with Jennifer Torrance, a science educator and the Youth Climate Advocacy Committee (YCAC) Coordinator at Phipps Conservatory and Botanical Gardens. YCAC creates a space for Pittsburgh’s young people to take action on issues that they care about. In this unique program, students take on a variety of projects that unite their skills and interest in the climate movement. Recent projects include a water bottle photojournalism project, to developing curriculum for elementary students, and even an eco-fashion show.
In this episode, the Technology in the Arts team discuss 10 tech tips to help small arts organizations maximizing their effectiveness while minimizing the impact on their budgets.
Topics include: all things Google, free broadcast email, social media strategy, establishing a mobile presence, using Facebook as your brand, location-based social media platforms, TechSoup Global, and more!
Cool Sites of the Episode:
In this episode, David talks with Chris Elam from Misnomer Dance Theater about the upcoming launch of the Audience Engagement Platform, an innovative web-based communications network designed to connect artists, and the environments within which they work, with their audiences – patrons, contributors, the media, and potential funders.
First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam's leadership. The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences. Artists will also have the opportunity to see what types of engagement activities their peers are creating.
According to Elam and the AEP team:
Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.
Cool Sites of the Episode: AEPlatform - The online space for staying up-to-date on the Audience Engagement Platform
Misnomer Dance Theater - So you've heard about their work with AEP, now check out their amazing work in dance
For this end-of-year podcast episode, we take a look at numerous trends in the technology sector and their implications for nonprofit arts and culture organizations. David talks with Brian Newman, author of the essay "Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector" from the recently published 20UNDER40: Re-Inventing the Arts and Arts Education for the 21st Century.
Their conversation explores ways in which the trends identified in Brian's essay will impact the creative sector as well as how arts organizations can adapt to these shifts in our culture. Topics include: downsizing and mergers, with-profit collaborations, disintermediation and the new role for curators, particpatory culture, electracy, and more.
20Under40 - For further information on the project, discussion forums addressing the ideas put forth by these arts leaders, and more. Buy the hardback | Buy the e-book | Discuss Brian's chapter
SpringBoardMedia - Brian Newman's blog on the future of the media arts. You can also follow Brian on Twitter at @bnewman01.
The Long Tail - Wired editor Chris Anderson's book about the potential power of niche markets.
The Participatory Museum - Nina K. Simon's guide to making cultural institutions more dynamic, relevant and essential.
This is the third and final installment of our series of podcasts (1 | 2 ) featuring interviews from the National Arts Marketing Project Conference.
Amelia Northrup leads off with an interview featuring Kara Larson from Arts Knowledge LLC discussing the results of a research study she recently conducted on the efficacy of using multimedia marketing campaigns to promote the arts, which yielded some surprising results - particularly in regards to promoting the work of emerging or relatively unknown artists.
David Dombrosky closes the episode with an interview featuring Ceci Dadisman from Ceci Creative discussing best practices for arts organizations using WordPress to create and manage their websites. This interview is chocked full of tips and tools for using WordPress effectively.
Google Analytics Conversion University - A series of recorded video lessons designed to teach analytics "newbies" how to maximize their use of Google Analytics to gauge their website's traffic.
WordPress Hosting on GoDaddy - Ceci recommends GoDaddy to arts organizations without their own servers and are seeking affordable web hosting for their WordPress sites.
WordPress Plug-in Directory - Plug-ins connect WordPress websites to external services (like Google Analytics) and expand the functional capabilities of your site. This directory allows you to search over 12,000 plug-ins to find the right ones for your website.
In this second podcast episode in a three-part series (1 | 3) featuring interviews from the National Arts Marketing Project conference, we talk with three arts professionals about their marketing successes (and some misfires).
We lead off the episode with Amelia Northrup interviewing Sara Billman from the University Musical Society about the UMS Lobby - a virtual space, accessible year-round, where UMS offers multiple streams of engagement activities.
Next up, David Dombrosky talks with Robert Gore from Theatre Development Fund (TDF) about strategic tips for success with Facebook ads. These tips are simple and easy for any arts organization to implement.
Finally, Amelia wraps up the episode by interviewing the Susannah Greenwood (aka The Princess) of Artsopolis, the Silicon Valley’s ultimate online guide to arts and culture, about the various online marketing strategies that Artsopolis has employed (both successful and not-so-much) as well as ways to engage Gen Y audiences.
In the first in a three-part series of podcast episodes (2 | 3) featuring interviews from the National Arts Marketing Project Conference, David talks with Ron Evans from Group of Minds Arts Marketing and Technology Consultants about the events and phenomena of interest during the conference. The conversation includes:
- Live streaming video during arts conferences - Conference participants using Twitter to communicate with each other and those unable to attend - Notable plenaries and panel sessions - Tips for arts conference planners - The art of conference presentations - Minimalism vs Bullet Crazy - Reasons to lose your NAMP Conference virginity
Technology in the Arts' Conference Recap Videos on Vimeo - Imagine a cross between The View and an arts conference. 'Nuff said.
NAMP 2010 on Livestream - The NAMP Conference provided live streaming video for two plenaries and one panel session to the general public courtesy of support from Livestream.
Twitter Discussion for NAMP 2010 - The use of Twitter to communicate with each other exploded among attendees at this year's NAMP Conference with over 5,000 tweets during the 3.5 day event.
Backupify - Daily online backup for your social media and software-as-a-service data.
Presentations on Google Docs - Allows you to keep your presentation in a tab within your browser so that you can jump between the presentation and online content.
In this episode of the Technology in the Arts podcast, Molly Hanse talks with Michael Newberry from the Global Analytics Team at OMD, one of the world's leading companies in media communications, about measuring progress in arts organizations and how to develop your digital analytics toolkit as an arts manager. Their conversation covers analytic tools for your online communications, choosing which data to analyze, making decisions based on data analysis, determining where to invest in advertising, and more.
Cool Sites of the Episode:
Google Analytics - It's robust. It's free. If you aren't addicted to it yet, you should be. This tool provides you with all of the basic tools you need to determine how well your website is serving your organization.
Google Insights for Search - Allows you to compare search volume patterns across specific regions, categories, time frames and properties.
Quantcast - Web analytics experts building powerful statistical technology to understand digital media audiences. Offer free and paid levels of audience analysis.
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In this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar." The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations. What benefits will it provide? Can small arts organizations afford it?
In this episode of the Technology in the Arts podcast, CAMT marketing assistant Pat Germann interviews Devon Smith, director of research and analysis for Yale Repertory Theatre, about her recent report "Theatre & Social Media in 2009."
Devon Smith holds an MBA from Yale School of Management, an MFA in Theatre Management from the Yale School of Drama, a Bachelors of Business Administration and a Bachelors of Arts from the University of Washington. She is a long time nonprofit manager, social media addict, and has developed a burgeoning interest in cinematography and world travel. With a voracious appetite for blogs & books, she is currently in pursuit of a fabulous, high paying, soul-fulfilling job that combines all of her interests–or, you know, anyone willing to actually hire her.
Read the full report (PDF 5.8 MB) >>
Visit Devon's blog: http://www.devonvsmith.com
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Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This webinar will focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.
Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:
Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.
