The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Prototyping is an essential part of beta-testing any digital tool. The following processed involved a period of stakeholder interviews that informed an Agile-based sprint process for prototyping an interactive resource-sharing website. This process was fast and effective to get multi-user feedback and a final prototype in an overall 8 weeks with a final 2 week-long sprints.
User Experience Designers in today’s world must discover new ways to evolve their work alongside the external challenges that they encounter. Since the Covid pandemic began, many museums have adapted their exhibits to be accessible online, allowing for continued traffic and artist exposure— from the living room couch rather than in person. How have levels of digital readiness compared to user experiences?
Many industries have begun utilizing 3D printing to make work easier and more efficient. This technology is even making its way into the arts. Broadway theatres, university theatre departments, and theatres everywhere are implementing 3D printing technologies to construct props, and even to build entire sets. 3D printing brings new elements of realism and creativity into theatre. It is the future of stage and set design by enabling mass customization of specific designs and independent of outside factors, such as time constraints and availability. In recent years, the market for 3D printers in theatre has shifted from DIY projects to machines for professionals.
Pixar revolutionized the animation industry through innovative technology and incredible storytelling. It was responsible for core developments in computer graphics history, blending technology and arts to make many of their films possible, leading to its massive success. 3D computer modeling technology has not only allowed for more efficient and faster animating, but it has opened the door for more people who are interested in joining the industry. It now easier than ever to download these softwares and begin learning how to animate. For artists in industry, there is not longer a limitation in the art that is waiting to be created – their visions can become a reality with the continual development of advanced animation technology.
Do you think that interactivity can improve an audience’s relationship with public art? One key element that differs public art from art produced for display in museums and galleries is that public art is often site-specific, meaning it is created in response to the place and community in which it resides. Therefore, creating public art needs a certain level of customization to the physical local environment.
The National Comedy Center is the '“first non-profit institution and national-scale visitors experience dedicated to the art of comedy,” but it does the genre justice appealing to both fans and non-fans (Variety). The museum opened in 2018 and has already been praised as one of the best museum experiences in the country, holding a 5 star ranking on trip advisor.
Artists are taking advantage of new technologies to enhance their artmaking. They are using AI as a tool in the same way that artists of yesteryear used pen and ink and paintbrushes. This opens a whole new realm of possibilities for arts managers in terms of the scope of multimedia exhibitions and performances. Artists who are using AI as a tool include visual artists, performers, and creators of popular media.
As museums seek to increase engagement in both the physical museum space and across digital platforms, many are striving to create more personalized experiences that differentiate the museum visit and increase engagement with the institution and its collection. These two case studies—the Museum of Old and New Art in Tasmania, Australia, and the Cooper Hewitt Smithsonian Design Museum in New York—are examples of hybrid museums that successfully demonstrate how bridging the physical and virtual in the museum visitor experience can increase the length, breadth and depth of engagement with the institution and its collection.
