As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.
Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.
Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain.
As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see.
Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.
As little as ten years ago, the capabilities of image generators were mere fantasy. Now, images can be made in seconds or minutes and children’s books can be generated in an hour, but how will this impact an industry where the art is at the forefront of consumers' minds? Comics, whether they be digital or print, have been heavily dependent on individual or small groups of artists to weave together stories. The ease of using AI to replicate that work may not be simple.
This month, it’s hard to find a headline that doesn’t mention “AI.” For artists and arts managers, it can now be integrated in every aspect of our work - from creation, to promotion, and general administration. Even your iPhone may soon have AI features integrating messages, calendar, photos, and other personal content. In both music and visual spaces, artists are finding ways to push back on unethical use – while some take legal action, others call for change through the spaces they share their work.
Once again, AI continues to be front of mind this month. While companies expand AI functionality, artists call for protection of their likeness, and consumers call for accurate information. Meanwhile, cyberattacks evolve, and arts enterprises with high profile clients are challenged to respond. Looking at organizational workflow, popular tools like Canva are expanding to become a “one-stop shop” for design needs.
The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
VR exhibitions have been on the rise for the past decade and are a continuous hot topic. Many metrics can be measured and leveraged when it comes to the evaluation of a museum’s exhibition. However, when it comes to leveraging a VR exhibition in a physical museum, what metrics are currently being assessed and valued in the museum field? What are the factors that make or break a VR exhibition? These are the questions that this article aims to address and explore.
In recent years, virtual reality (VR) has emerged as an engaging tool for museums, offering visitors immersive and interactive experiences that go beyond traditional exhibits. However, while VR promises enriched engagement, museum professionals still face multifaceted challenges. So far, most of the research conducted has focused on how museums utilize VR to attract more visitors and, as a result, raise their revenue. But VR is not only about that. Museum professionals and curators face multiple challenges that include integrating technology, curating content, and maintaining the authenticity and educational value of exhibits while meeting the demands of modern-day audiences.
Although art auctioning is a long-established and time-honoring form of trading, the method and fashion of art auctioning are also challenged and transformed to reflect the needs and trends of each era. In this technology-driven era, specifically in the age of AI, in which all fields of profession and markets are being affected, the world of art auctions is also being transformed at a rapid speed.
