Podcast Episode #80 - Mobile App Development at the Warhol

In this episode, Thomas talks with the Andy Warhol Museum's Josh Jeffrey, the Web and Digital Media Manager, and Tresa Varner, the Curator of Education, about their new mobile apps and the development process behind them. From augmented reality to silkscreening on the iPhone, no two apps at the Warhol are exactly alike.

Cool sites of the episode:

The Andy Warhol Museum - The home of everything Andy Warhol, this Pittsburgh based museum features work by the artist as well as exhibitions of contemporary artists from around the world.

Brunner Digital - This advertising and software development company worked with the Warhol on many of the apps mentioned in the episode.

Toura - Focused on tourism and travel industries, this mobile software development company has worked with the Warhol as well as multiple other museums and cultural institutions.

Podcast Episode #76 - Virtual Lobbies, Facebook Advertising Strategy, and Online Marketing Hits and Misses

In this second podcast episode in a three-part series (1 | 3) featuring interviews from the National Arts Marketing Project conference, we talk with three arts professionals about their marketing successes (and some misfires). We lead off the episode with Amelia Northrup interviewing Sara Billman from the University Musical Society about the UMS Lobby - a virtual space, accessible year-round, where UMS offers multiple streams of engagement activities.

Next up, David Dombrosky talks with Robert Gore from Theatre Development Fund (TDF) about strategic tips for success with Facebook ads.  These tips are simple and easy for any arts organization to implement.

Finally, Amelia wraps up the episode by interviewing the Susannah Greenwood (aka The Princess) of Artsopolis, the Silicon Valley’s ultimate online guide to arts and culture, about the various online marketing strategies that Artsopolis has employed (both successful and not-so-much) as well as ways to engage Gen Y audiences.

Podcast Episode #73 - Overview of PatronManager CRM with Gene Carr

In this episode of Technology in the Arts, Brad interviews Eugene Carr, President of Patron Technology, about the recent launch of PatronManager CRM - "an all-in-one system that manages and integrates all [of an] organization's operations: ticketing, donations, correspondence, e-mail, and calendar."  The conversation reveals Patron Technology's inspiration for pursuing the development of a customer relationship management system customized for arts organizations.  What benefits will it provide?  Can small arts organizations afford it?

Podcast Episode #69 - Social Media Spotlight on the Mattress Factory

In this episode of Technology in the Arts, Corwin Christie talks with Jeffrey Inscho, Director of Media and Public Relations for the Mattress Factory - a museum of contemporary installation art, about ways in which arts organizations can develop cost effective technology initiatives and partner with technology providers. Related Links Mattress Factory - Friendship v2.0 SCREEENtxt BrightKite MF iConfess Deep Local

May 11th Webinar - Market Smarter with Google and Facebook!

2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00

Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience.   This webinar will  focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.

Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:

• How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
• How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
• How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.

Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.

Podcast Episode #68 - Walker Arts Center's Social Media Experiments and Tips for Email Marketing

In this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

[display_podcast]

Technology in the Arts #51

In our most recent episode, Jason and Brad discuss Brad's recent trip to New York, NY, for the 2008 NYC Web 2.0 Expo, where geeks gather to discuss the latest trends in Web development. This episode features Brad's interviews with:

• Eileen Gittins, founder of Web-based publishing-on-demand tool Blurb.com
• Jason Fried and David Heinemeier Hansson, co-partners at 37Signals.com
• Vinny Lingham, founder and CEO of SynthaSite.com

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

[display_podcast]

Podcast - Technology in the Arts #51