Google Analytics is an indispensable tool for any business to better serve its customers, achieve business goals, and build successful marketing campaigns. Used by itself, analytics is a powerful tool that can help an organization optimize its website and customer pathways. However, integrating additional tools within the Google Suite of tools offers more nuanced and informative means of maximizing data integration and your understanding of your institution’s website connections and conversion. This research report gives a how to for 7 critical Google Suite tools to maximize Google Analytics impact.
Integrating Social Media Data Into CRM Systems: Using Your CRM To Its Full Potential
This white paper explores the importance of integrating social media data into an organization’s CRM to improve Customer Knowledge Management (CKM). By increasing the information collected CRMs can be more effective, leading to greater efficiency and productivity. Learn how arts organizations can gather more data to better understand their customers by integrating social media into a CRM system.
Best Practices in Website Redesign: Inside AMT Lab's Refresh
It Isn't So Hard to Connect Social Media Data with Your CRM System
Wading Into Live Streaming with Facebook Live
Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.
New White Paper: Open Data and Data Visualization in Arts Organizations
Data collection and communication is an essential tool for effectively managing arts organizations. Data visualization techniques can reveal organizational or industry insights in a manner which is easy for managers to understand and communicate to their stakeholders. Explore sources for open source data, and low cost, high impact data visualization tools in this new white paper.
Nonprofit Technology Conference #18NTC
NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation. With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement. The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.